"Alerted.org

Remote Work: Hybrid

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The Journey Architect defines and oversees the content and experiences needed at each stage of the customer journey, ensuring alignment with audience needs and organizational goals. This role leverages data and AI-driven insights to regularly review journey performance and recommend improvements that enhance engagement and measurable outcomes.

Responsibilities:

Essential Duties and Responsibilites:

• Develop and maintain standardized journey frameworks for the assigned stage, incorporating audience insights, behavioral data, and industry best practices to define conversion moments, messaging priorities, and content requirements.

• Translate audience insights and key vertical messages (from vertical SME) into stage specific journey flow, segmentation strategies and engagement tactics.

• Shape and recommend content strategies for the journey stage, including content themes, hero assets, and derivative content plans to maximize reach, relevance, and reuse.

• Identify and document friction points, drop-offs, or performance gaps within the journey, and recommend solutions through iterative testing (A/B, multivariate) and experimentation.

• Collaborate with vertical industry leads, Content Specialists, sales, and partner enablement teams to align journey strategies to audience needs and business priorities

• Orchestrate decisioning logic, next-best-action recommendations, and AI-enabled personalization across journey touchpoints.

• Support sales and partner enablement by integrating relevant resources, tools, and playbooks into the journey framework for each funnel stage.

• Coordinate journey activation programs across global and regional teams, ensuring milestones and deliverables meet quality, timing, and governance standards.

• Establish and maintain journey-level KPIs, dashboards, and reporting frameworks to monitor progress, identify optimization opportunities, and influence future content and program decisions.

• Serve as the subject matter expert on customer journey architecture, bringing forward innovation, performance insights, and AI-driven strategies to elevate the customer experience.

• Champion a “test-to-lead” culture, driving pilots, experimentation, and learning initiatives that continuously improve journey effectiveness, scalability, and content performance.

• Ensure consistent and aligned messaging across journey stages by collaborating with other Journey Architects, the orchestration lead, and content resources.

• Maintain documentation, frameworks, and governance practices to support consistent delivery across regions and programs

Qualifications:

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Psychology, Communications, or related field.

• 8+ years in B2B marketing, audience strategy, journey design, or lifecycle engagement role.

• Proven ability to translate audience insights and segmentation into content strategy, messaging

architecture and full-funnel journey progression plans.

• Experience working cross-functionally with content, sales, product, and regional teams to deliver measurement marketing outcomes.

Preferred Skills and Competencies:

• Deep understanding of customer journey strategy, frameworks, and lifecycle management. Proficiency in building scalable, stage-specific journey frameworks that map conversion paths, address friction points, and support measurable progression.

• Strong experience in audience segmentation, messaging mapping, and persona integration. Ability to interpret persona insights, buying group roles, and behavioral signals to inform audience targeting, journey design, and content strategy.

• Experience designing and implementing content strategies, including derivative content planning and asset reuse

• Expertise in orchestrating personalized journeys with advanced marketing technology (AI decisioning, orchestration tools, analytics)

• Ability to translate data and behavioral insights into clear, actionable stories that inform journey strategy and influence cross-functional teams

• Strong cross-functional collaboration skills to work across content, campaigns, sales, and analytics

• Program and project management skills with the ability to prioritize and deliver in a matrixed environment

• Excellent communication skills to influence and align stakeholders. Able to articulate complex journey strategies clearly, create structured documentation, and influence stakeholders across levels

• Strategic thinking with a focus on measurable outcomes and scalable processes

• Familiarity with experimentation, test design, and optimization practices

• Strong knowledge of digital channels and multi-touch engagement

• Comfortable using data dashboards, KPIs, and behavioral insights to monitor journey effectiveness and inform optimizations.

• Agile mindset with a proactive approach to change and experimentation

• Balances long-term journey planning with practical, scalable activation and governance practices. Comfortable making decisions and driving progress in dynamic, rapidly changing environments

• Preferred familiarity with marketing automation, personalization, or orchestration tools is a plus.

Position Specific Information:

• Travel Requirements: up to 20%

• Hybrid schedule (3 days in office/2 remote) in Lincolnshire, IL

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at [email protected]. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Know Your Rights:

https://www.eeoc.gov/sites/default/files/2022-10/EEOC\_KnowYourRights\_screen\_reader\_10\_20.pdf

Conozca sus Derechos:

https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRightsSp\_10\_20.pdf

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 106800.00 - USD 160200.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.

Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com (https://www.zebra.com/ap/en.html) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.