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Category/Area of Expertise: Marketing

Job Requisition: 464955

Address: USA-ME-Scarborough-145 Pleasant Hill Rd

Store Code: Brand Communication (5158736)

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Home Office based positions:

Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

Position Summary:

The Brand Experience & Partnerships Specialist will support the planning, development, and execution of brand-building initiatives that enhance Hannaford's visibility, engagement, and customer connection. This role focuses on activating strategic partnerships, sponsorships, and experiential marketing efforts that align with Hannaford's mission and values. The Specialist will also play a key role in community management across social platforms-engaging with audiences in real time, responding to inquiries, and fostering positive brand interactions. Collaboration with internal teams and external partners will be essential to delivering co-branded campaigns, activations, and integrated marketing efforts that drive brand affinity and loyalty.

Primary Responsibilities:

+ Support the annual strategic planning process for partnerships and brand experience, contributing to integrated strategies across the marketing department.

+ Act as channel planner for partnerships and activations, ensuring strategic alignment across paid, owned, and earned channels throughout the annual planning and seasonal campaign processes.

+ Lead community management across social platforms in partnership with external agencies, setting the strategy for building and nurturing an online community through proactive engagement, timely responses, and consistent brand voice and tone.

+ Oversee escalation processes for crisis management across social channels in partnership with external agency and External Communications, ensuring timely and appropriate responses.

+ Assist in planning and executing brand experience initiatives, sponsorships, and strategic partnerships that enhance Hannaford's presence and customer engagement.

+ Monitor trends, cultural moments, and partnership opportunities to inform future brand experience strategies.

+ Plan, develop, and execute brand experiences that support marketing priorities.

+ Provide strategic support to the Brand Activation team to ensure alignment and impact across in-store and out-of-store campaigns, community events, and regional experiential initiatives.

+ Partner with merchandising and category teams to activate both in-store and out-of-store, bringing their products to life through engaging brand experiences.

+ Support creative content development for co-branded campaigns and activations, ensuring alignment with brand standards.

+ Collaborate with the Specialist I Social Media to develop social activations that amplify brand efforts, including surprise-and-delight tactics.

+ Serve as the key contact for the External Communications team, supporting proactive PR opportunities and initiatives that amplify the Hannaford brand.

+ Support internal engagement with brand campaign initiatives in partnership with the Internal Communications team to drive awareness and engagement.

+ Manage day-to-day communication and execution with external partners, agencies, partners, and vendors to ensure seamless collaboration and delivery.

+ Develop and maintain a detailed calendar of brand activations, partnership milestones, and integrated marketing efforts.

+ Establish and maintain SOPs and brand guidelines for brand activations to ensure consistency and efficiency.

+ Manage all event materials in partnership with the Community and Brand Activation teams, ensuring consistency, quality, and alignment with brand standards across all activations and experiences.

Qualifications and Experience:

+ Bachelor's degree in marketing, communications, or a related field preferred.

+ 5+ years of experience in brand marketing, partnerships, or experiential marketing-retail or grocery industry experience a plus.

+ Experience managing external relationships with agencies, vendors, or brand partners.

+ Familiarity with integrated marketing planning and campaign execution.

Preferred:

+ Experience with event planning, sponsorship activation

+ A love of food and an interest in cooking is a plus

+ Love for community building

Skills and Abilities:

+ Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.

+ Excellent communication and relationship-building skills.

+ Creative thinker with a passion for brand storytelling and customer engagement.

+ Ability to collaborate cross-functionally and work effectively in a fast-paced environment.

+ Detail-oriented, proactive, and dependable.

+ Comfort with copy writing and working with brand voice guidelines

The Salary Range for this Position is $75,040 - $112,560

The statements contained herein reflect general details as necessary to describe the principal functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods, or otherwise to balance the workload.

Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.