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Job Description:

Are you an experienced marketing professional that understands industrial technologies and has the creativity to translate that knowledge into growth-focused marketing plans?

The Industrial Equipment and Automation Division of Miller Electric, an ITW company is seeking a Sr Marketing Specialist to join their growing team. In this role you will drive the analysis, development, and implementation of marketing strategies to achieve profitable revenue growth. You will work closely with the Marketing Manager, Product Managers, and Business Development Managers to develop and execute marketing initiatives for existing and new products.

This role is designed for someone with aspirations to evolve into a Product Manager role in the future. We’re looking for someone eager to learn about product ownership, who can combine marketing expertise with customer and technical insights to inform product direction.

HOW YOU WILL MAKE AN IMPACT:

Campaign & Content Management

• Own assigned product families, ensuring all published content is accurate and up to date. Work with Product Managers to grow product families through content marketing and communication.

• Participate in the GTM process and front-end strategic planning for new product launches, gaining insight into the product lifecycle.

• Collaborate with the agency to plan and execute marketing campaigns for both new and existing products.

• Review and approve social media posts, newsletter content, articles, and other content to ensure brand consistency and campaign goals are met.

• Frequent travel as needed to capture video and photography assets for campaigns, coordinate trade show appearances, and assist with VOC efforts to gather customer insights that support both marketing and product development. 25% travel required.

Customer & Sales Support

• Engage in our Customer Backed Innovation process by gathering insights and helping to inform product and marketing initiatives.

• Communicate with the sales team and distribution partners, providing updated sales tools and field materials.

• Participate in regional events, representing the brand and gathering feedback that shapes both marketing and future product direction.

Trade Show & Event Coordination

• Manage the logistics for trade show presence and provide strategic input to showcase our solutions.

• Ensure marketing materials for events are current and effectively highlight our offerings.

Digital & Collateral Maintenance

• Update and maintain the website with new products and marketing resources.

• Oversee collateral upkeep, ensuring all materials align with brand messaging and are up to date.

Project & Deadline Management

• Serve as project manager for campaign communications, coordinating with team members to meet deliverables and deadlines.

WHAT YOU NEED TO DO TO BE SUCCESSFUL IN THIS ROLE:

+ **Communication:** Bring ideas to life through clear, confident communication—whether presenting to a team, writing compelling content, or connecting with customers.

+ **Adaptable:** Thrive in a fast-moving, entrepreneurial setting where flexibility, creativity, and initiative make all the difference.

+ **Technically Curious:** Dive into our technical product lines with curiosity and enthusiasm, turning complex details into customer-ready stories and solutions.

+ **Business-Minded:** Combine sharp business instincts with strong organizational skills and a self-starter mindset to make things happen.

+ **Collaborative Leader:** Inspire and energize others around a shared vision while making sound decisions that move the business forward.

+ **Strategic Thinker:** Analyze challenges and customer needs to shape smart, data-driven marketing strategies that deliver results.

+ **Future-Focused:** Ready to grow? This role is a great stepping stone toward a Product Manager career, perfect for someone eager to own the full product lifecycle and turn insights into impact.

QUALIFICATIONS:

• Bachelor’s degree in business (marketing emphasis preferred).

• Minimum 5 years of experience in a product-based, B2B environment.

• Proficiency with software collaboration tools, including the Microsoft suite.

• Willingness to travel up to 25%.

Company Description

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories.  ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns.

Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned by Illinois Tool Works (http://www.itw.com/)  (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.

The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.

Additional Information

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.

Why ITW Welding?

Here’s what we offer to help you build the future you want:

+ **Generous Retirement Benefits –** 401(k) match PLUS an additional retirement contribution to help you plan for the future.

+ **Paid Time Off –** 11 paid holidays, 5 sick days, and vacation time to take time for what matters.

+ **Company-Paid Insurance –** Life, AD&D, Short-Term & Long-Term Disability insurance to give you peace of mind.

+ **Family-Friendly Benefits –** 4 weeks of paid parental leave and adoption reimbursement to support your family journey.

+ **Education Assistance –** tuition reimbursement because we believe in investing in your personal and professional development.

At ITW Welding, we’re not just a place to work – we’re a community that empowers you to grow and make a real impact. Join us and build a career that makes a difference!

_ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._

_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._

_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws._