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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

CRM / Data Strategy Lead

The CRM Lead will drive the global design, implementation, and adoption of the new CRM Global Instance (GI) platform for Vegetable Seeds (VS). This role ensures seamless global process alignment, strong stakeholder collaboration, and integration with Bayer’s broader commercial ecosystem to enhance productivity, customer engagement, and salesforce efficiency. The CRM Lead will ensure that the CRM GI platform embodies efficiency, customer centricity, and service excellence, enabling a culture of productivity and data-driven decision-making across the Vegetable Seeds organization. Together with D&A part of CXDA, this role will also drive an integrated data strategy for Vegetable Seeds Commercial, ensuring high standards of data integrity, actionable insights, and cost efficiency.

YOUR TASKS AND RESPONSIBILITIES:

CRM GLOBAL INSTANCE

1. **Process Alignment and Design**

+ Collaborate on defining and harmonizing global CRM related processes across Vegetable Seeds Commercial organization.

+ Ensure critical VS commercial processes are fully represented in the new CRM GI design, proactively assessing related risks and opportunities.

+ Lead the standardization, documentation, and continuous improvement of global VS CRM related processes, securing input and alignment from SMEs and key stakeholders in regions.

+ Partner with Sales, Marketing and EBE teams to optimize sales workflows and related operations to drive efficiency and data-driven decision-making.

2. **System Configuration, Implementation, Improvement, and User Adoption**

+ Lead the global rollout of the new CRM GI tool, ensuring alignment with the Bayer Crop Science Global Template and governance standards.

+ Collect, evaluate, and prioritize VS-specific business requirements based on value impact, ensuring adherence to global templates and system design principles.

+ Collaborate with DTIT and Platform teams to ensure the technical configuration of CRM capabilities aligns with Vegetable Seeds (BVS) business needs.

+ Together with CE teams, drive CRM adoption and change management through demonstrations, stakeholder communication, and targeted training to maximize user engagement and value realization.

+ Serve as the subject matter expert for data privacy, ensuring compliance in the capture, storage, and use of personally identifiable information.

3. **Cross-Functional Collaboration and Governance**

+ Partner closely with Digital, Platforms, and Enterprise Business Enablement Teams to enable smooth process, system, and data integration.

+ Represent Vegetable Seeds in global governance forums, ensuring timely communication, alignment, and feedback to global leadership and local user communities.

+ Manage and advocate for customization and enhancement requests through the BCS global governance process, ensuring timely delivery and business relevance.

+ Develop and execute a global CRM GI roadmap—including documentation, training, risk & issue management, and KPI tracking—to ensure successful implementation across all VS regions and countries.

+ Collaborate with teams such as Service, Data & Insights, Commercial Enablement and DTIT to provide integrated commercial ecosystem.

+ Contribute to the design and implementation of the future BCS commercial tech stack, ensuring alignment with global standards while championing the needs of Vegetable Seeds.

DATA STRATEGY

+ Collaborate with D&A team and cross-functionally, Sales, Marketing, Finance, and Operations to understand analytics requirements and define a comprehensive data strategy aligned with Vegetable Seeds’ commercial priorities and business objectives.

+ Together with CXDA team co-create a clear roadmap for data collection, storage, access, and analytics—ensuring data consistently supports business growth, operational excellence, and strategic decision-making.

+ Oversee data stewardship in collaboration with the EBE (Data) team, ensuring data availability, integrity, and accessibility while maintaining strict adherence to privacy, security, and compliance standards.

+ Ensure the data environment is scalable, high-performing, and cost-efficient, to meet evolving business and technical demands.

+ Evaluate and implement data platforms, tools, and technologies to support the company's objectives and streamline data operations.

+ Partner with DTIT, cross-divisional teams, Legal, EBE and business units to drive a unified data governance approach, ensuring consistency and compliance across all data-related initiatives.

+ Leverage Artificial Intelligence (AI) and advanced analytics to unlock predictive insights, automate key commercial processes, and enhance customer engagement and decision-making across the Vegetable Seeds business.

+ Stay ahead of emerging trends in data and AI technologies, identifying opportunities for innovation and continuous improvement.

+ Design scalable data solutions that can support the company’s growth and expanding data needs.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

+ A Master's degree or equivalent combination of relevant education and experience;

+ Relevant background in sales, marketing, market development, change management, project management, data & analytics and communication strategies;

+ Experience with marketing automation platforms;

+ Familiarity with cloud-based data storage and data warehouse solutions;

+ Experience with adoption of CRM systems and change management;

+ Proven experience in developing and executing data and analytics strategies;

+ Strong understanding of data governance, data quality, and data management principles;

+ Exceptional influencing and partnership abilities;

+ Strong aptitude for building robust relationships and networks;

+ Demonstrated results-oriented approach;

+ Capability to simplify complexity and maintain a global perspective;

+ Proficiency in collaborating and influencing on all levels of the organization;

+ In-depth understanding of the VS business overall and specifically the commercial aspects.

Preferred Qualifications:

+ A Master's degree + 15 years of leadership experience in commercial organizations, human resources, or finance.

Employees can expect to be paid a salary between $151135.20 - 226702.80. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least 11/24/2025

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer.

**Location:** United States : Missouri : Creve Coeur

**Division:** Crop Science

**Reference Code:** 856419

Contact Us

**Email:** [email protected]