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As the Assistant Manager Brand Marketing for Mickey Thompson, you will lead the execution of brand and product communications, bringing innovative go-to-market strategies to life. This role requires a deep understanding of the brand’s product portfolio and target consumers to develop compelling marketing plans that drive awareness and engagement. You’ll oversee campaign execution, manage agency relationships, and collaborate across cross-functional teams to ensure alignment with brand and business objectives. The ideal candidate is a strategic thinker with strong project management skills and a passion for storytelling that connects with consumers.

What You’ll Do

+ Own the development of style guides and messaging frameworks to ensure consistent brand communication across all channels.

+ Translate strategy into compelling content, providing final copy sign-off and guiding creative execution.

+ Oversee production processes including version control, legal approvals, and content delivery timelines.

+ Monitor campaign results and use insights to refine messaging strategies for future initiatives.

What We’re Looking For

+ Bachelor’s degree in marketing or related field.

+ 5 or more years of experience in consumer marketing, ideally in the automotive, automotive aftermarket, or consumer packaged goods (CPG) industry.

What Will Set You Apart

+ Exhibits a proactive and highly engaged personality to build relationships.

+ Detail-oriented with the ability to gather/interpret complex data and alternate between creative or analytical skills.

+ Ability to work well with others, influence cross-functional work teams, and manage direct reports.

+ Excellent communication and presentation skills.

+ Ability to manage multiple priorities concurrently.

+ Knowledge of brand strategy, creative strategy, and digital media planning.

+ Experience leading the execution of Marketing plans, including managing budgets and agency relationships.

+ Social media or influencer marketing experience.

Additional Details

+ Relocation Available: No.

+ Sponsorship Available: No.

\#LI-MC2

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com .

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

At Goodyear, we make life's connections easier every day.

People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet.

Come discover the opportunities ahead with Team Goodyear.

Working at Goodyear (http://jobs.goodyear.com/default/go/Corporate-&-Professional/3944800/)

A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process.

Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500.

When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation.

Click here for more information about Equal Opportunity laws and here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) for related information.

Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to.

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Click here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) for more information about Equal Opportunity laws and here (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf) for related information.

See Goodyear's EEO & Affirmative Action Policy Affirmation here (https://corporate.goodyear.com/content/dam/goodyear-corp/documents/policies/eeo-and-aa-affirmation/Goodyear-EEO-and-AA-Policy-Affirmation.pdf) .

Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. See posters below for details.

E-Verify Participation Poster (English and Spanish) (https://E-Verify%20Participation%20Poster%20English%20and%20Spanish)

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