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As the Senior Manager of Creative Copy, you will be the voice behind Goodyear’s brand portfolio, leading the development of messaging systems, brand narratives, and copywriting standards across all channels—from film and digital to retail and partner communications. You’ll manage a Senior Copywriter and collaborate closely with the Creative director of Design to deliver impactful platform ideas that drive performance and influence markets. This role combines strategic thinking with creative execution to ensure consistent, compelling storytelling that elevates brand presence and connects with diverse audiences.

What You’ll Do

+ Create and maintain brand voice guidelines and messaging frameworks.

+ Write and approve copy for ads, videos, websites, social media, retail, and partner channels.

+ Supervise and mentor the Senior Copywriter.

+ Work with the Design team to develop big ideas and creative platforms.

+ Craft scripts, product stories, retail messaging, and executive communications.

+ Partner with regional teams to adapt messaging and manage legal approvals.

+ Set up workflows, manage version control, and track performance to improve results.

What We’re Looking For

+ Bachelor’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).

+ 8 or more years of experience in brand/agency creative, leading copy across integrated campaigns and content systems.

What Will Set You Apart

+ Master’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).

+ Delivered impactful work across film, digital, social, and retail; excels in writing/editing from platform lines to long-form narratives, simplifying complex ideas, and aligning brand/product truths with audience insights and channel context.

+ Skilled in multi-market localization, legal/claims review, and regulated environments; partners effectively with Design, Ops, and Content teams, upholding standards without slowing delivery, and operates flexibly across time zones.

Additional Details

+ Relocation Available: No.

+ Sponsorship Available: No.

$90,000 - $140,000 yr; however, base pay offered may vary depending on factors such-as job-related knowledge, skills, experience, and market location. You will also be eligible for a number of benefits, including medical, prescription, dental, vision, 401(k), life insurance, disability, tuition assistance, sick and vacation time, as well as tire discounts. You will receive more information on our Total Rewards if selected to interview.

\#LI-MC2

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com .

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

At Goodyear, we make life's connections easier every day.

People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet.

Come discover the opportunities ahead with Team Goodyear.

Working at Goodyear (http://jobs.goodyear.com/default/go/Corporate-&-Professional/3944800/)

A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process.

Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500.

When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation.

Click here for more information about Equal Opportunity laws and here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) for related information.

Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to.

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Click here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) for more information about Equal Opportunity laws and here (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf) for related information.

See Goodyear's EEO & Affirmative Action Policy Affirmation here (https://corporate.goodyear.com/content/dam/goodyear-corp/documents/policies/eeo-and-aa-affirmation/Goodyear-EEO-and-AA-Policy-Affirmation.pdf) .

Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. See posters below for details.

E-Verify Participation Poster (English and Spanish) (https://E-Verify%20Participation%20Poster%20English%20and%20Spanish)

If you have the right to work, don't let anyone take it away.

Are you an agency Recruiter in the Americas or Asia Pacific? Goodyear’s Global Talent Acquisition team has partnered with Recruitifi for all salaried, non-executive level candidate submissions. To be a part of our agency community please apply here (http://recruitifi.com/app/public/agency-registration?solicited\_employer=8ed14977-19f5-49d9-997f-9392c2c544dc%27%3Ejoin%20our%20RecruitiFi%20community) .