• Manager, Search - SEM

    Publicis Groupe (New York, NY)


    Company description

    Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

     

    Overview

     

    The SEO Manager will lead the design and execution of client SEO initiatives. The SEO Manager will work closely with the SEO Director and greater team to develop strategies that meet and exceed client business objectives. This position requires a hands-on Manager with attention to detail and process, and who possesses the ability to generate actionable insights and recommendations. The SEO Manager is responsible for managing client relationships on a day-to-day basis, and this person will supervise and coach assigned SEO Analysts.

    Responsibilities

    + Develop and implement SEO strategies and tactics in line with client business objective

    + Manage on-page optimizations (metadata, keyword usage, internal linking, etc.)

    + Manage offsite initiatives (link building, social media projects, etc.)

    + Audit websites and provide technical recommendations for improving SEO performance

    + Identify new opportunities and recommendations for improving client organic search rankings, traffic, and conversions

    + Manage monthly SEO reporting (keyword rankings, SEO traffic, conversion data)

    + Develop insights to inform future optimizations and provide client with insights and optimization recommendations

    + Contribute to new business pitches as needed

    + Work with Associate Director to develop processes for improved work-flow within Spark and across agency partners and vendors

    + Stay up-to-date on newest organic search, paid search, and social media trends

    + Research new ideas, trends, and technologies within the SEO space to educate clients, internal teams, and third party stakeholders

    Qualifications

    + 3+ years of SEO specific work experience, preferably in an agency environment.

    + Tool experience to include:

    + SEO: Moz, BrightEdge, Conductor, etc.

    + Web Analytics: Omniture, CoreMetrics, Google Analytics, Web Trends, etc.

    + Research: ComScore, Compete, HitBox, AdGooroo, etc.

    + Experience managing on-page optimizations (metadata, keyword usage, internal linking, etc.)

    + Experience managing offsite initiatives to drive SEO performance improvements (link building, social media projects, etc.)

    + Technical experience with XML sitemaps, Robots.txt, HTTP responses and headers, and URL re-directs

    + Content management systems and knowledge of HTML, XML, JavaScript, Flash, and CSS

    + Common server-side scripting methods such as PHP

    + Dynamic content-generating scripts and database integration scripts like jQuery, AJAX, and JSON

    + Knowledge of lead generation clients and SEO tactics necessary to generate conversions

    + Experience in applying SEO to brand-building, direct response, and reputation management initiatives

    + Experience with leading SEO, web analytics, and search research tools and technologies

    + Strong understanding of paid search and other forms of digital media

    + Demonstrated critical thinking and problem solving abilities

    + Strong written and verbal communication skills

    + Experience working with large, complex organizations with multiple stakeholders

    + Strong project management skills and attention to detail

    + Proficiency in Microsoft Office programs particularly Excel and Power Point

    + Previous people management and development experience

     

    Additional information

     

    Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

     

    Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

     

    Compensation Range: $73,910- $116,380 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/22/2025.

     

    All your information will be kept confidential according to EEO guidelines.

    \#LI-EO1

    25-13341