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Marketing Manager
- City Winery (Nashville, TN)
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_A rare opportunity to join theCity Winery team as we reimagine the future of live music and hospitality._ City Winery to deliver the
highest end combined culinary and cultural experience to our customers who are
passionate in sharing wine, music, and culinary arts. We are a unique facility,
combining a fully functioning winery with intimate concerts, food & wine
classes, private events in a variety of configurations, and fine dining. We
have created a compelling mix for our sophisticated clientele of foodies, and
active cultural patrons—bringing the wine country experience to the middle of a
large city.
Position Summary
We are seeking a
dynamic and results-driven Marketing Manager to lead strategic marketing
initiatives for City Winery Nashville. This role is pivotal in driving brand
visibility, increasing revenue across our core business pillars, Entertainment,
Wine, Food, and Private Events, and building meaningful connections within the
local market. The ideal candidate is both analytically and creatively minded,
with strong marketing acumen and a proven ability to nurture relationships with
media outlets, influencers, and community stakeholders.
You
will develop and execute integrated marketing plans that amplify the City
Winery brand, drive customer engagement, and strengthen our position as a
beloved destination in Nashville’s vibrant cultural scene.
Why us?
• Competitive pay
• We are a rapidly expanding
national entertainment and hospitality company, offering tremendous
opportunities for driven and ambitious individuals.
• Medical, Dental, Vision
Insurance
• nDORFins program designed to
promote a healthy and active lifestyle!
• 401K (and yes we match!)
• Flexible Savings Accounts,HSA
and Dependent Care, Basic Life and AD&D Insurance
• Amazing discounts, 50% OFF
all dining/retail wine
• Free Family Meal
• Tickets to available shows
And
more!
Overview of Responsibilities
StrategicPlanning & Execution
• Develop comprehensive
marketing strategies customized to Nashville’s unique audience and cultural
landscape.
• Build and execute
multi-channel campaigns that support key business objectives such as ticket
sales, restaurant bookings, retail wine sales, and private event inquiries.
LocalPartnership Development
• Cultivate strong relationships
with local businesses, community organizations, tourism partners, and civic
leaders.
• Build and nurture partnerships
that enhance venue awareness, drive cross-promotional opportunities, and foster
community engagement.
Media &Public Relations
• Serve as the primary point of
contact for Nashville-based media outlets, including print, digital, TV, and
radio.
• Develop strategic PR
initiatives and collaborate with our PR agency to build compelling story angles
and secure meaningful coverage.
• Manage media outreach and
respond to inquiries to ensure positive and accurate representation of the City
Winery brand.
Event &Programming Promotion
• Strategize and execute
marketing plans for live performances, tastings, seasonal menus, culinary
events, and private event openings.
• Maintain a robust local event
calendar and develop targeted campaigns to maximize event attendance and brand
visibility.
Influencer &Digital Engagement
• Identify, engage, and manage
influencer relationships to amplify the City Winery experience across social
platforms.
• Oversee social media content
strategy and engagement specifically tailored to the Nashville market, in line
with city-specific goals and trends.
Guest Experience& Review Management
• Monitor, analyze, and respond
to guest reviews on platforms such as Google, Yelp, and TripAdvisor.
• Share insights with internal
teams to improve guest experience and protect brand reputation.
ContentDevelopment
• Produce compelling visual and
written content for digital and print platforms, collaborating with design and
programming teams on a very regular basis.
• Support the private events and
food & beverage team with promotional materials including brochures, menus,
flyers, and promotional posters.
Local MarketInsights & Innovation
• Stay ahead of local market
trends, consumer behavior patterns, and competitor activities.
• Use insights to identify new
opportunities for audience growth, guest engagement, and revenue expansion.
GeneralResponsibilities
• Act as the expert on City
Winery Nashville’s offerings, mission, and brand DNA.
• Work collaboratively across
departments to achieve goals and objectives.
• Ensure all marketing
initiatives align with City Winery’s brand values and standards.
• Collaborate with
cross-functional teams and assist with special projects as needed.
Minimum Qualifications
• Bachelor’s degree in
Marketing, Communications, Business, or a related field.
• 3–5+ years of professional
marketing experience, preferably in live entertainment, hospitality, or related
industries.
• Prior experience in live music
marketing is a strong plus, especially with knowledge of the Nashville music
scene and local cultural landscape.
• Strong background in field
marketing, brand partnerships, public relations, and social media strategy.
• Proven experience in email
marketing, including campaign creation, segmentation, and analytics.
• Experience managing media ad
buys, including negotiation and placement across digital, radio, print, or
out-of-home channels.
• Demonstrated success in
developing and managing influencer campaigns and community partnerships.
• Proficiency in social media
platforms, digital analytics tools, and content creation best practices.
• Strong organizational skills
with the ability to balance short-term deadlines and long-term strategic goals.
• Ability to create and capture
engaging content—including photos and videos—for use across digital channels.
• Excellent communication,
negotiation, and relationship-building skills.
• Positive attitude, sense of
humor, and strong collaborative spirit.
• Enthusiasm for live
entertainment, wine culture, and hospitality.
About Us
Wine, food, and
live entertainment collide at City Winery to create a dynamic and incredibly
unique workplace. Since 2008, City Winery has been turning heads across the
nation with amazing live performances, delectable cuisine, and award winning,
locally produced wines. But there's more to us than that we're a haven for community and creativity, a
place where the philosophy of hospitality is more than just a buzzword, but a
way of life. City Winery, founded by music industry veteran & visionary
Michael Dorf, has established itself as a one-of-a-kind brand providing
unforgettable experiences for guests. From world class music venues to
sustainably produced wines with ratings of 90+ points, City Winery offers a
range of topnotch events & experiences.
We are an equalopportunity employer and value diversity at City Winery. We do not discriminateon the basis of race, religion, color, national origin, gender, sexualorientation, age, marital status, veteran status, or disability status.Additionally, City Winery participates in the E-Verify Program in certainlocations, as required by law.
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