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Summary

As a member of the CTG Marketing team, the Senior Manager, Demand Generation and Inside Sales leads CTG’s integrated efforts to accelerate pipeline creation and support sustainable revenue growth. This leader is responsible for CTG’s demand generation, including account-based marketing, event execution, and inside sales programs, ensuring these functions operate as a unified engine for pipeline growth.

This role provides oversight for the Inside Sales program–managing an Inside Sales Manager and a blended team of onshore and offshore Business Development Representatives (BDRs)–to ensure consistent execution of outreach, qualification, and lead handoff that fuels opportunity creation.

In parallel, the Senior Manager manages a team of remote and hybrid-based Marketing Business Partners and an Event Specialist, cultivating a collaborative, performance-driven environment where results are measured against campaign, ABM, and annual demand generation KPIs.

This role will lead the strategy, development, and execution of strategic account-based marketing (ABM) campaigns, ensuring alignment with business lines and priority accounts.

By leveraging platforms such as HubSpot, GA4, LinkedIn, and SalesLoft, the Director delivers actionable insights to stakeholders, enhances CTG’s visibility and engagement, and ensures marketing and inside sales efforts are tightly aligned with CTG’s business line strategies and growth objectives.

Duties and Responsibilities

+ **Team and Partner Leadership**

+ Lead and develop a high-performing team including US-based Marketing Business Partners (MBPs), an Event Specialist, an Inside Sales Manager, and a blended team of onshore/offshore Business Development Representatives (BDRs).

+ Cultivate a collaborative and inclusive culture that attracts, retains, and inspires top marketing and inside sales development talent.

+ Set clear goals, proactively remove barriers, and provide coaching and professional development opportunities for team members.

+ Foster accountability by recognizing and rewarding achievement against demand generation, ABM, and Inside Sales KPIs to support the Company’s revenue and EBIT targets.

+ Manage relationships with external demand generation and event partners.

+ **Demand Generation, ABM, and Campaign Strategy**

+ Own the strategy, development, and execution of integrated multi-channel demand generation campaigns.

+ Lead the design, execution, and ongoing optimization of all demand generation channels, including paid advertising and strategic account-based marketing (ABM) campaigns, both new and increasingly principal elements of demand generation.

+ Partner with MBPs and business line leaders to develop industry-aligned campaigns, events, and field programs that drive awareness and opportunity creation.

+ Ensure alignment and collaboration between Marketing and Inside Sales teams to maximize lead nurturing, qualification, and handoff processes.

+ **Inside Sales and Lead Management**

+ Provide strategic oversight and operational leadership for the Inside Sales program.

+ Ensure disciplined execution of lead management, accurate documentation, and timely reporting within CRM and sales engagement platforms.

+ Partner with the Marketing, Inside Sales, and Sales leadership to continuously refine lead scoring, nurturing workflows, and opportunity acceleration strategies.

+ **Performance Analysis, and Reporting**

+ Leverage tools such as HubSpot, GA4, LinkedIn, and SalesLoft to analyze campaign, ABM, and Inside Sales performance.

+ Translate insights into actionable recommendations to improve marketing and sales development effectiveness.

+ Provide regular, data-driven updates to Marketing, Sales, and executive stakeholders on pipeline impact and business contribution.

+ **Solution Development and Market Insight**

+ Collaborate with Sales, Marketing Operations, and Business Partners to refine target audience definitions, ideal client profiles, and market research that inform campaign and ABM strategies.

+ Highlight CTG’s differentiators and value propositions through campaigns and sales development outreach.

+ **Additional Responsibilities**

+ Perform other duties as assigned, demonstrating flexibility and a proactive approach to new initiatives

QUALIFICATIONS

Candidate Qualifications

+ **Education:** Bachelor’s degree in marketing, business, or related field required.

+ **Experience:** 5+ years of progressive experience in B2B marketing, with a strong focus on demand generation, pipeline acceleration, and/or account-based marketing.

+ **Leadership:** 3+ years of experience leading and developing high-performing marketing and/or inside sales teams, including remote or offshore resources.

+ **Expertise:** Proven success in designing and executing multi-channel demand generation and ABM campaigns, and in driving measurable pipeline growth strongly preferred.

+ **Expertise:** Experience in B2B IT services or consulting environments; proven success in designing and executing SEO and paid digital advertising strongly preferred.

+ **Technology:** Proficiency with HubSpot (or similar marketing automation platforms), Microsoft Dynamics CE (or comparable CRM), SalesLoft (or comparable sales engagement tools), and analytics platforms such as GA4 and LinkedIn Campaign Manager.

+ **Collaboration:** Skilled at working in a matrixed, cross-functional environment; demonstrated ability to align marketing and sales development efforts to achieve shared revenue goals.

+ **Communication:** Strong verbal and written communication skills, with the ability to present data-driven insights and influence at all levels of the organization.

About CTG

CTG, a Cegeka company, is at the forefront of digital transformation, providing IT and business solutions that accelerate project momentum and deliver desired value. Over nearly 60 years, we have earned a reputation as a faster and more reliable, results-driven partner. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. CTG leverages the expertise of over 9,000 team members in 19 countries to provide innovative solutions. Together, we operate across the Americas, Europe, and India, working in close cooperation with over 3,000 clients in many of today's highest-growth industries. For more information, visit www.ctg.com .

Our culture is a direct result of the people who work at CTG, the values we hold, and the actions we take. In other words, our people define our culture. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. Part of our mission is to cultivate a workplace that attracts and develops the best people, reflected by our recognition as a Great Place to Work Certified™ company across many of our global operations.

CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.

CTG is an Equal Opportunity Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. CTG is fully committed to promoting employment opportunities for members of protected classes.