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Job Description

A client of Insight Global is seeking a Marketing Analyst with deep expertise in Adobe Experience Manager to support strategic initiatives within the Marketing Operations - Optimization organization. This role will serve as the AEM subject matter expert, partnering with cross-functional teams to design, implement, and operationalize workflows that improve efficiency and effectiveness, and enable personalization at scale through reusable content. The ideal candidate combines strong strategic skills with technical proficiency in AEM administration, helping drive process improvements and ensuring best practices across the marketing organization.

Assignment Tasks:

• Act as the AEM subject matter expert, supporting intake, workflow and process design, user adoption and support, and technical capability knowledge across marketing teams.

• Partner with stakeholders (Creative, Operations, Strategy, etc.) and cross functional teams (Product, Engineering, etc.) to ensure alignment on product roadmap, feature capabilities, end-to-end process, best practices, documentation, etc.

• Define and maintain standards for project setup, job roles, groups, naming conventions, archival, etc. to ensure consistency and scalability.

• Collaborate with cross-functional teams to connect AEM with other tools (e.g., Project Management, DAM, analytics platforms) to optimize marketing operations.

• Develop, manage, and automate dashboards and reporting to track tool utilization, user adoption, campaign performance, content performance and reusability.

• Conduct regular audits of AEM usage and processes, identifying gaps, inefficiencies, and opportunities for continuous improvement.

• Provide training, documentation, and office hours for end-users to improve adoption and ensure consistency in process execution.

• Support knowledge integration by contributing to centralized resources (guides, templates, Confluence pages) and governance frameworks.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

• Proven expertise in Adobe Experience Manager (system administration, OOTB capabilities, custom capabilities, reporting, dashboards, workflows, user roles, integrations).

• Strong background in CMS Solutioning, Strategy & Operations, Project Management or Product Management (5+ years preferred for Senior Analyst).

• Experience with marketing technology platforms (CMS, DAM, orchestration tools, analytics suites, project management).

• Strong analytical skills, with ability to translate data into actionable insights and recommendations.

• Excellent communication and stakeholder management skills; comfortable presenting to leadership and training cross-functional teams.

• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced and ambiguous environment. • Familiarity with Agile methodologies and process design principles a plus.