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Director of Admission Operations & CRM Manager

University of Dubuque

1 Positions

ID: QU1QOUJuTnQ3NVVQQ2c2

Posted On 11/11/2025

Job Overview

The University of Dubuque is a growing faith-based University that is seeking a **Director of Admission Operations & CRM Manager** **.** The University of Dubuque offers a competitive wage and an excellent benefits package including tuition remission, paid holidays, vacation and sick time, and a retirement match.

Position Summary:

The Director of Admission Operations and CRM Manager will lead and optimize the day-to-day operations of the admission office, including managing the Customer Relationship Management (CRM) system. This role will oversee the application process, data management, and communication workflows, ensuring efficiency and accuracy in all operations. The Director will also collaborate closely with the enrollment team to enhance recruitment strategies, leverage data analytics, and improve prospective student engagement.

Primary Responsibilities:

Admission Operations Management:

+ Manage and oversee the Office of Admission operations and customer service functions, including business processes, data capture and processing, functional and systems-related technology, document management, application processing and notification functions

+ Perform a high volume of accurate data entry to support application processing and new lead intake, ensuring timely and efficient workflow management

+ Ensure effective and efficient processing of applications for admission, transcripts, and associated documents and monitoring achievement of office goals for response time

+ Oversee application review workflows, admission processing timelines, and decision notifications to ensure high levels of accuracy and efficiency

+ Manage the execution of all internal admission processes, including front-line customer service, communications and troubleshooting. Ensure the admission team has consistent routines and protocols surrounding daily activities. Develop, document, and continuously improve operational procedures to maximize productivity and enhance the student experience

+ Assist with the development and implementation of the student search program. Collaborate with University Relations to develop and execute engagement and fulfillment direct mail campaigns for prospective students and feeder schools

+ Manage admission travel schedule including college fairs, and high school visits, and all associated direct mail correspondences

+ Prepare payment requests for department expenses and maintain budget reports

+ Evaluate and implement operating procedures. Communicate with internal and external stakeholders concerning policies and procedures. Develop and improve operational efficiency by assessing operations to streamline processes and maintain a continuous process improvement of office culture

CRM Management:

+ Serve as the liaison with the Office of Information Technology and the primary administrator for the CRM system in the Office of Admission, ensuring it is fully functional, updated, and utilized effectively by the admission team

+ Build and manage CRM communication workflows, automation, and segmentation to optimize engagement with prospective students

+ Train staff on CRM usage and ensure that all team members are proficient in utilizing the system for their specific roles

+ Monitor and analyze CRM data to track application progress, enrollment funnels, and recruitment outcomes

Data Analysis and Reporting:

+ Provide data-driven insights by collecting, analyzing, and reporting on admissions data and trends to support strategic decision-making. Collect and organize undergraduate admission data to produce weekly analytics that provide essential analysis for forecasting enrollments. Prepare registration reports reflecting demographic details of the incoming class

+ Collaborate with enrollment management leaders to assist in the development and refine recruitment strategies based on data insights

+ Ensure data integrity and compliance with all applicable regulations and institutional policies

Collaboration and Leadership:

+ Partner with the admission team, academic departments, financial aid, marketing, and other campus units to optimize recruitment efforts and ensure alignment across departments

+ Support athletics, performing arts, and Army ROTC with their recruiting efforts and enhance the overall enrollment objectives

+ Lead and mentor admission staff in operational best practices and data management

+ Play a key role in planning and executing admission-related events, including open houses, orientation, and yield events

+ Hires, trains, evaluates and supervises staff and student employees

+ Perform other duties as assigned in support of the University's _Mission_

Skills and Abilities:

+ Self-directed with a high level of energy, understands the need for confidentiality, and have excellent written and verbal communication skills

+ Ability to manage several high priority projects simultaneously and produce work in a timely, accurate manner with exceptional proofreading skills

+ Data entry, word processing and Customer Relationship Management (CRM) software experience

+ Ability to relate to students, faculty, staff and the public in a professional, courteous manner

+ Strong analytical, problem-solving, and project management skills

+ Ability to lead and manage a team in a fast-paced, goal-driven environment

+ Excellent communication and collaboration skills

+ Experience in data reporting, compliance, and maintaining data accuracy

+ Ability to remain seated at a workstation for extended periods of time

Qualifications:

+ Associate Degree Required; Undergraduate Degree Preferred

+ Familiarity with admissions best practices, higher education policies, and student recruitment strategies

+ Minimum of 3-5 years of experience in admissions operations, CRM management, or a related field, preferably in higher education preferred

To apply with a growing faith-based University for the **Director of Admission Operations & CRM Manager** position, please submit a cover letter, resume, three professional references, and UD employment application, located on our website, to [email protected] or to the Director of Human Resources, at the University of Dubuque, 2000 University Avenue, Dubuque, IA 52001.

Affirmation Action/Equal Employment Opportunity Employer. For more information regarding the Jeanne Clery Act, please go to https://www.dbq.edu/SafetySecurity/JeanneCleryAct/

Primary Contact

12298

Human Resources -University of Dubuque

, HR

563-589-3364

Phone

Phone

Phone

563-589-3682

Fax

[email protected]

Email

True

True

True

Job Details

Categories

Education

Management/Executive

Location

Dubuque, IA

Job Type

Employee

Full/Part

Company ID

1313

Job REQ #

QU1QOUJuTnQ3NVVQQ2c2Y3ZUTGhJM0xMUEFUYkROQXZxc2Z4UGkzVTRFbWIxUHZDNmJhUHJjREpTMTRoMzFNeQ==

\# Positions

1

Start Date

20251111

End Date

20251212

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University of Dubuque

About the Company

About the University of Dubuque

The University of Dubuque is a private, Presbyterian, coeducational, professional university with a foundation in the liberal arts. Our commitment is to nurturing the mind, body, and spirit as well as encouraging students to explore their fullest potential, is part of a rich Christian identity that dates back to the University's founding in 1852. Our welcoming interfaith community of 2000 students attracts young men and women from across the country and around the globe who seek the knowledge and the skills to make a difference in our ever-changing world. Within a values and faith base, we offer you an array of perspectives and broad exposure to our truly global society. The University comprises the undergraduate college, the graduate school, and the theological seminary.

Mission and Vision

The University of Dubuque is a private university offering undergraduate, graduate, and theological seminary degrees, and other educational opportunities with the intention of educating and forming the whole person. The University is comprised of individuals from the region, our nation, and the world.

As a community, the University practices its Christian commitments by educating students, pursuing excellence in scholarship, challenging students to live lives of worth and purpose, and preparing students for service to the church and the world.

Therefore, the University of Dubuque is committed to:

+ A hospitable Christian environment which respects other faith traditions;

+ Relationships which encourage intellectual, spiritual, and moral development;

+ Excellence in academic inquiry and professional preparation;

+ A diverse and equitable community where Christian love is practiced;

+ Stewardship of all GodΓÇÖs human and natural resources;

+ Zeal for life-long learning and service.