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This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

The Senior Manager, Global Marketing – Auto Care Appearance Communications & Activation is responsible for leading the strategy and execution of global Appearance Communications Cycle Plans for all brands, developing global creative assets, and developing and executing the annual integrated North American Marketing Plan to achieve sales, profit, brand, and share goals. This role is responsible for stewarding all Appearance brands, ensuring communications plans align with the overarching business needs, setting equity and creative performance objectives, delivering marketing plans and executing creative components.

Responsibilities

Lead the strategy, positioning, and identity efforts for all Appearance brands and consumer targets

+ Lead Global Creative Development and manage entire production process including research, development, reviews, production, editing, agency feedback, and asset delivery

+ Drive the development and deployment of the 3-year Global Marketing Cycle plan for Appearance branded communications including:

+ Setting the overall communications strategy aligned with the brands’ strategies based on the company, consumer, competitive, and marketplace dynamics

+ Leading development of creative and messaging strategies, objectives, and tactics

+ Communicating Brands and Communications initiatives / key projects to include: consumer rationale, supporting area assets, marketing guidelines, creative assets and customer sell-in stories

+ Serving as the primary liaison to creative agencies including briefing, reviews, feedback, and compliance with SOW

+ Developing and delivering engaging deployment presentations to global colleagues

Lead and drive collaboration to deliver annual North American Marketing Plan including:

+ Developing Key Initiatives and supporting tactics for all Appearance brands, collaborating closely with cross-functional sales and customer activation partners

+ Develop, execute, measure, and optimize North American promotions

+ Collaborate closely with the Media Team to develop media briefs, ensure aligned upon media plans meet brand and creative objectives, develop strategic creative rotation recommendations, and execute media trafficking

+ Lead strategic analysis and research plans to measure Brand Health and Consumer Perceptions in conjunction with Business Insights Team, track both creative and brand performance, develop recommendations to optimize results; partner to gain additional insights into consumers, brands, competition, etc.

+ Demonstrate an on-going understanding of Auto Appearance business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies

+ Develop and manage team of Communications and Activation colleagues

+ Partner with broader Auto Care Appearance Category team on critical initiatives, strategies, and support

+ Perform additional duties as assigned

Key Deliverables:

+ Global communications and brands’ strategies in support of the Auto Care Appearance 3-year marketing cycle plan

+ North American annual marketing plan

+ Appearance consumer targets

+ Creative and messaging strategies for the brands

+ Global creative assets, NA creative assets

+ North American annual promotions strategy and execution

+ Metrics for brand equity and creative assets and reporting/analysis to track performance

What we are looking for

+ Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.

+ 7+ years of experience in brand marketing or communications, ideally in CPG or related industries.

+ Proven ability to lead global brand strategy, creative development, and agency management.

+ Strong strategic thinking, communication, and presentation skills.

+ Experience with integrated marketing plans, media alignment, and creative asset development.

+ Skilled in cross-functional collaboration and managing global stakeholders.

+ Analytical mindset with experience using consumer insights and brand health metrics.

+ Strong project management and leadership capabilities.

Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

Total Rewards Package

The salary range for this position is USD $128,000.00/Yr. - USD $170,000.00/Yr.

Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

Bonus: This position is bonus eligible.

Energizer strives to create a supportive work environment centered around colleagues’ professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues – including health and welfare insurance, parental leave, paid time off, and retirement savings plans.