• Marketing Analytics Specialist

    Cella Inc (Hyattsville, MD)


     

    Drive Insight: Conduct deep data analysis to uncover critical trends, patterns, and anomalies, directly translating findings into actionable strategies that inform marketing and business decisions.

     

    Ensure Accuracy: Be the steward of marketing data, gathering, cleaning, and processing information from diverse sources (including HubSpot, Zendesk, GA4, and Google Search Console) to guarantee completeness and reliability.

     

    Lead Reporting: Manage and create comprehensive dashboards and reports, overseeing ROI tracking and visualization of key KPIs across all marketing channels (paid media, social, CRM, etc.) for executive review.

     

    Optimize Performance: Track, analyze, and report on website performance metrics to generate insights essential for continuous digital strategy and campaign optimization.

     

    Innovate Operations: Collaborate with cross-functional teams to refine data pipelines, automate data collection, and partner with the Product team to explore and implement AI solutions for automating marketing workflows.

     

    Strategic Forecasting: Maintain and update annual market forecasts by region and contribute to the management and optimization of core marketing platforms for segmentation and execution.

    Qualifications:

    Experience: 4+ years of professional experience in data analytics, marketing insights, or business intelligence, preferably within a media, publishing, or digital marketing environment.

     

    Technical Proficiency: Demonstrated proficiency with key analytics and reporting tools, including GA4, HubSpot, Zendesk, Google Search Console, and Meta analytics.

     

    Data Handling: Strong command of Excel/Sheets with proven experience in cleaning, processing, and manipulating large, complex data sets.

     

    Education: Bachelor's degree required.

     

    JOBID: 112025-116960#LI-CELLA#LI-KF1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.