• Media Account Executive

    Woodward Communications, Inc. (Madison, WI)


    MEDIA ACCOUNT EXECUTIVE

    Job Details

    Job Location

     

    In Business - Madison, WI

    Position Type

    Full Time

    Education Level

    4 Year Degree

     

    Travel Percentage

     

    Up to 50%

     

    Job Shift

     

    Day

     

    Job Category

     

    Sales

    Description

    Supervisory Responsibilities:

    + People: None

    + Data: Digital, print, Magazine Manager CRM, internal company provided information.

    + Devices: Smart phone, laptop.

    Overall Responsibilities:

    The Media Account Executive is responsible for the development, sales, and execution of customized marketing programs, tapping into all available solutions across our platforms.

    Specific Responsibilities:

    + Guide internal and external clients within specified and assigned industry categories in defining vision, measured strategy and infrastructure requirements to support the customer business objectives.

    + Develop custom solutions across multiple platforms based on client needs and objectives and ensure campaign executes to client expectations.

    + Actively prospect and develop new business within assigned categories of business.

    + Continually schedule in-person, and virtual meetings with current and prospective clients.

    + When necessary, accompany the publisher and or sales manager on client appointments.

    + Actively engage with the local business community. Attend community and industry associated events.

    + Produce creative and conceptually engaging presentations/media plans and/or deliver presentation/media plans in a way that demonstrates the benefit to the client/agency, as requested.

    + Utilize internal resources to monitor and optimize customized campaigns, maximizing campaign delivery and revenue through consistent collaboration with customers.

    + Provide digital audience reporting and the provision of detailed final campaign reports, including recommendations, which promote analytics as a critical component of current and future campaigns.

    + Stay current with local business, industry, and media trends.

    + Other duties as assigned.

    Qualifications

    Behavior: Positive, motivated, disciplined individual who is a self-starter, adapts quickly to change and works well with people. Efficient time management, prioritizing important tasks; avoids procrastination; showing strong attention to detail and meeting deadlines. Displays Great Game of Business teamwork, transparency and accountability. Maintain a valid driver’s license and adequate automobile insurance.

     

    Skills: Expertise in multiple print and digital media assets, including social media. Exemplary written and communication skills. Ability to understand and utilize digital analytics to educate clients, account executives, and leadership teams in a clear and concise manner. Collaborates well with others; presents a polished and professional image of the company in public. Preserves confidentiality of customers, advertisers, and the company.

     

    Knowledge: College degree and/or equivalent successful career track with a minimum of three years’ experience. Direct experience in media OR associated industry experience aligned with our media business coverage and clientele. Proficiency in Google Business Suite. Experience with various Customer Management Systems.