• Content Manager

    Robert Half The Creative Group (Houston, TX)


    Description

    Job Description

    We’re looking for a creative, strategic Content Manager to lead content development across digital platforms for both B2B and B2C audiences. In this role, you’ll oversee storytelling, content strategy, and multi-channel execution—ensuring every asset aligns with brand goals, engages the right audience, and drives measurable impact. You’ll blend creativity with data, partnering with cross-functional teams to deliver high-quality content that supports brand awareness, demand generation, and customer engagement.

    Responsibilities

    + Develop and manage a unified content strategy that supports brand storytelling, demand generation, and audience engagement across B2B and B2C markets.

    + Create and oversee content across web, email, social media, blogs, landing pages, campaigns, and video—tailoring tone and messaging by audience.

    + Partner with product, marketing, sales, and creative teams to translate business goals into compelling content assets.

    + Manage content calendars, campaign timelines, and cross-channel publishing.

    + Optimize content using SEO best practices, keyword research, and performance insights.

    + Lead A/B testing for subject lines, CTAs, themes, and content formats to increase engagement and conversions.

    + Maintain brand voice, consistency, and storytelling quality across all platforms.

    + Analyze performance metrics and audience data to guide content improvements and future strategy.

    + Manage freelancers, vendors, or agencies when needed to scale content production.

    Requirements

    Requirements

    + 3–6+ years of experience in content marketing, copywriting, or digital storytelling across B2B, B2C, or both.

    + Strong writing, editing, and content planning skills with the ability to shift tone across audiences and industries.

    + Experience managing content calendars, multi-channel campaigns, and cross-functional workflows.

    + Familiarity with SEO, analytics tools (GA4, SEMrush, Ahrefs), and CMS platforms like WordPress, HubSpot, or Webflow.

    + Understanding of social media best practices for both consumer and business audiences.

    + Ability to turn complex information into clear, engaging narratives.

    + Excellent project management skills and comfort working in fast-paced environments.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .