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Description

We’re looking for a dynamic and data-driven Growth/Performance Marketing Manager to accelerate customer acquisition, engagement, and revenue across both B2B and B2C markets. In this role, you’ll own full-funnel performance strategy, lead paid media efforts, and continuously optimize campaigns to drive measurable business outcomes.

You’ll work across a broad mix of industries — from tech, industrial, and professional services to consumer brands, lifestyle, retail, and hospitality — shaping strategies that resonate with both businesses and end-users. This is an exciting opportunity for someone who loves experimentation, understands multi-channel growth, and can translate insights into action.

Responsibilities

+ Lead multi-channel acquisition strategies across LinkedIn, Google, Meta, TikTok, YouTube, and programmatic platforms to drive qualified B2B leads and high-intent B2C conversions.

+ Manage full-funnel growth from awareness through retention, including landing pages, funnels, nurture flows, and ongoing A/B testing across creatives, messaging, and user journeys.

+ Analyze performance data, optimize CAC/CPL/ROAS, monitor LTV and pipeline contribution, and build dashboards that translate insights into action.

+ Collaborate cross-functionally with sales, brand, product, and creative teams to align demand generation, campaign strategy, and new product or content launches.

+ Oversee lifecycle marketing (email, SMS, retargeting, loyalty) and build personalized journeys for consumers, prospects, and enterprise accounts.

+ Stay ahead of platform trends, competitive shifts, and market insights to identify new growth opportunities, channels, and experimentation ideas.

Requirements

Requirements

+ 4–7+ years of experience in growth, performance marketing, or digital strategy across B2B, B2C, or mixed environments.

+ Proven success scaling acquisition channels and improving conversion rates across paid search, paid social, and emerging platforms.

+ Strong command of analytics tools (GA4, Looker Studio, HubSpot, Salesforce, Shopify dashboards, or similar).

+ Experience working with both business buyer journeys (ABM, demand gen, MQL/SQL funnels) and consumer funnels (DTC, e-commerce, loyalty).

+ Confident optimizing budgets, forecasting, and presenting performance insights to leadership.

+ Strong grasp of creative strategy, testing frameworks, and conversion rate optimization.

+ Ability to thrive in fast-paced environments, manage multiple campaigns, and test ideas quickly.

+ Excellent communication skills and comfort working cross-functionally with sales, brand, product, and leadership teams

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .