• Manager- Global Public Relations (NYX)

    L'Oreal USA (El Segundo, CA)


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    Manager- Global Public Relations (NYX)

     

    El Segundo, CA

     

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    El Segundo, CA

     

    Marketing

     

    Full - Time

     

    04-Nov-2025

     

    Job Title: Manager- Global Brand Advocacy & PR

     

    Brand: NYX

     

    Job Summary: The Manager- Brand Advocacy & PR will be responsible for developing and executing strategic public relations initiatives and managing relationships with key talent, including influencers, brand ambassadors, and media personalities. This role plays a crucial part in enhancing brand visibility, reputation, and engagement across various platforms. The ideal candidate will possess a strong understanding of media relations, influencer marketing, crisis communication, and talent management, with a proven ability to drive impactful campaigns.

    Key Responsibilities:

    Public Relations Strategy & Execution:

    + Develop, implement, and manage comprehensive PR strategies that align with brand objectives and marketing goals.

    + Cultivate and maintain strong relationships with key media contacts (print, digital, broadcast, podcasts) to secure positive and impactful coverage.

    + Draft and edit compelling press releases Q&As, speeches, and other PR materials.

    + Identify and proactively pursue opportunities for brand storytelling, thought leadership, and executive profiling.

    + Manage PR agencies and external partners, ensuring alignment with brand guidelines and campaign objectives.

    + Stay abreast of industry trends, competitor activities, and emerging media channels to identify new PR opportunities.

    Talent & Influencer Management:

    + Identify, vet, recruit, and manage relationships with a diverse roster of talent, including influencers, brand ambassadors, experts, and spokespeople, ensuring they align with brand values and campaign goals.

    + Develop and execute engaging influencer campaigns from conception to reporting, ensuring content aligns with brand messaging and regulatory guidelines (e.g., FTC, ASA).

    + Provide talent with comprehensive briefings, product knowledge, and communication guidelines.

    + Monitor talent performance, track engagement, and analyze the impact of talent collaborations on brand perception and business objectives.

    + Foster long-term relationships with key talent, nurturing them into loyal brand advocates.

    + Oversee gifting strategies and product seeding programs for talent and media.

    Content & Cross Collaboration:

    + Collaborate with internal marketing, social media, and content teams to ensure integrated campaign messaging across all channels.

    + Contribute to the development of engaging content strategies for PR and talent initiatives.

    + Coordinate photo shoots, video productions, and virtual/in-person events involving media and talent.

    Crisis Communication:

    + Assist in developing and implementing crisis communication plans.

    + Monitor potential issues and provide timely and effective responses in collaboration with leadership.

    + Safeguard brand reputation through proactive and reactive communication strategies.

    Budget Management:

    + Manage PR and talent budgets effectively, ensuring optimal allocation of resources and adherence to financial guidelines.

    + Track expenses and provide regular budget reports.

    Qualifications:

    + Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.

    + 4-8 years of progressive experience in public relations, media relations, influencer marketing, or talent management, preferably within the [specify industry, e.g., beauty, fashion, consumer goods] sector.

    + Proven track record of securing high-impact media placements and executing successful talent campaigns.

    + Strong network of media contacts and established relationships with talent agencies/influencers.

    + Exceptional written and verbal communication skills, with a keen eye for detail and compelling storytelling.

    + Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.

    + Strategic thinker with a creative mindset and a results-oriented approach.

     

    Salary Range: 90k-128k + Bonus