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Digital Communications Coordinator

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Digital Communications Coordinator

Salary

$81,246.00 - $111,479.00 Annually

Location

Minneapolis, MN

Job Type

Full-time

Job Number

2025-00529

Department

Communications

Division

Coord Public Affairs

Opening Date

11/14/2025

Closing Date

11/30/2025 11:59 PM Central

FLSA

Exempt

Bargaining Unit

CPE

+ Description

+ Benefits

+ Questions

Position Description

The Digital Media Coordinator in the Communications Department is responsible for executing the City's social media and digital strategy. This role focuses on concepting and creating engaging digital and social media content, fostering community on the City’s social media platforms, ensuring our digital and social presence across channels and platforms is consistent with the City’s brand strategy and visual identity, and administering digital media policies and procedures. The Coordinator works collaboratively with various City departments to promote City initiatives, disseminate relevant information, and engage with residents across multiple social media platforms.

The City of Minneapolis does not sponsor applicants for work visas.

Job Duties and Responsibilities

+ Manage the day-to-day operations of the City’s primary social media accounts, including content planning, creation, posting, and community management.

+ Create and curate engaging content for a variety of platforms, with a focus on social media channels, but also including website, alerts and mass notifications, text posts, images, videos, and live streams, tailored to each platform.

+ Ensure content is accurate, timely, accessible, and adheres to the City's brand guidelines and maintains a consistent brand identity.

+ Seek out compelling stories for social and digital channels that reinforce the City’s core narrative and feel relevant and engaging to our community.

+ Monitor social media trends and identify opportunities for innovative content formats with the goal of expanding our community across social media platforms

+ Monitor social media channels for mentions, comments, and messages.

+ Identify and escalate sensitive or crisis-related issues to appropriate personnel.

+ Assist in the development and review of the City's social media policies and guidelines.

+ Work collaboratively with various city departments, community partners, and vendors and educate City staff on social media policies and guidelines.

+ Track and analyze social media performance metrics, providing regular reports on engagement, reach, and other key indicators.

+ Use data insights to inform content strategy and optimize campaigns.

+ Share timely and accurate information to residents, businesses, and visitors during City crises and emergencies.

+ Serve in the Joint Information Center during emergencies or special events.

+ Identify areas for improvement and make recommendations for future social media efforts.

WORKING CONDITIONS

Normal office environment.

Required Qualifications

MINIMUM EDUCATION:

BA/BS in Communications, Marketing, Public Relations, Journalism, Advertising, Digital Communications, or related field.

MINIMUM EXPERIENCE:

5 years experience in:

+ Digital communications management, including social media management, engagement of digital communities, email and text-based marketing, digital marketing and advertising planning and execution, campaign management, policy development, management, training and enforcement and communications and marketing strategy research, development and execution, web content management.

+ Writing and editing experience.

+ Content creation experience in several of the following areas, including social media posts, e-newsletters, graphic design, short-form videos, and/or alerting.

+ Experience in website management including web content management systems (cms), HTML, web content strategy and user experience design, web-related tools (e.g. Google Analytics, Google Tags Manager, Site Improve, etc.).

+ Emergency management training/certification from federal and state agencies (provided on the job).

EQUIVALENCY:

An equivalent combination of education and highly related experience in a similar environment may be considered.

LICENSES/CERTIFICATIONS:

Desired certifications: Google Ads Certification, Meta Blueprint (ads) Certification, LinkedIn Ads Certification, other digital marketing certifications.

SELECTION PROCESS

The selection process will consist of one or more of the following steps: a rating of relevant education and experience (100%). It is important that your application show all the relevant education and experience you possess. This information will be used to determine which candidates will proceed in the selection process. A submitted application is also used to verify the answers to any supplemental questions. Only those candidates who attain a passing score (70%) on each step in the selection process will be placed on the eligible list. The City of Minneapolis Human Resources Department reserves the right to limit the number in any phase of the selection process.

BACKGROUND CHECK

The City has determined that a criminal background check and/or qualifications check may be necessary for certain positions with this job title. Applicants may be required to sign an informed consent form allowing the City to obtain their criminal history and/or verify their qualifications in connection with the position sought. Applicants who do not sign the informed consent form will not be further considered for the position.

UNION REPRESENTATION

This position is represented by a collective bargaining agreement between the City of Minneapolis and the MPEA (CPE). For more information on the terms and conditions of this agreement please visit our website (https://www.minneapolismn.gov/government/departments/hr/labor-agreements/professional-employees/) .

ELIGIBLE LIST STATEMENT

The names of applicants who meet minimum qualification and who pass the screening process shall be placed on the eligible list for employment consideration. This list will be certified to the hiring manager who may use the list to fill a vacancy of the same job title. This eligible list will expire two (2) months after it has been established.

INTERVIEW SELECTION

The hiring authority reserves the right to determine the maximum number of candidates to interview from the established eligible list. If the hiring authority decides to interview other than by exam score order, they may select additional people to interview based on a candidate’s education or experience related to the field, work history, or skills uniquely related to the operational needs of the position.

Knowledge, Skills and Abilities

+ Ability to work with a variety of software such as Office 365 (Word, Excel, PowerPoint, Sharepoint, OneDrive, Outlook, Teams, etc.), SmartSheet, social media management tools (Sprout Social, Meltwater, etc.)

+ Experience in creating and editing creative assets in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere/Premiere Rush), Canva or others

+ Experience in website management, content strategy, HTML, accessibility standards

+ Ability to work in Google tools (Business manager, Ads manager, Tags manager, Analytics, Tags planner, etc.), Meta Business Manager and Ads Manager, LinkedIn Business Manager and Ads Manager, and/or other digital ad buying/placement/management tools

+ Experience managing business/corporate social media presence including but not limited to Facebook, X, Instagram, Threads, Nextdoor, LinkedIn, TikTok, Reddit, and YouTube

+ Experience and understanding of accessibility standards and requirements when creating digital content

+ Working knowledge of Minnesota Data Practices laws, copyright laws, constitutional rights (such as first amendment), and other laws, regulations, etc. (on the job training provided)

+ Understanding of and training in emergency management communication in-line with FEMA NIMS best practices. Experience leading, developing and collaborating communications during a crisis, including in an ICS Joint Information System/Center structure. (on the job training provided)

+ Ability to deal with sensitive or highly confidential information, including legal matters and non-public data

+ Ability to communicate complex issues clearly and concisely using plain language to facilitate in public understanding of government functions, programs, services and activities

+ Strong public relations skills

+ Ability to perform work and make decisions in fast moving, quick changing and stressful environments and situations

+ Ability to prioritize multiple projects and requests

+ Ability to analyze and interpret web, social media and other digital analytics data and information

As the largest and most vibrant city in the state, Minneapolis depends on purposeful, dedicated and innovative employees. Minneapolis has a large variety of careers for people of all experiences and backgrounds who come together for a singular purpose—serving the residents, businesses and visitors of Minneapolis.

The City of Minneapolis is proud to be an Equal Employment Opportunity and Affirmative Action employer.

Benefits Summary

Our employees enjoy competitive salaries and generous benefits. We pride ourselves on a comprehensive benefits program that supports employees' health and financial well-being. Programs, resources, and benefit eligibility varies based on position, average hours worked, location and length of service. For detailed benefits information, please visit the benefits page (http://www.minneapolismn.gov/hr/benefits/WCMS1Q-066289) .

Insurance

Health insurance

Eligibility for benefits begins the first of the month following employment date. The City of Minneapolis offers eligible employees one plan design (http://cityofminneapolis.welcometomedica.com/page/61) with a choice of six provider networks, allowing you to select the best option for you. Available plans include Medica Choice Passport, Medica Elect, VantagePlus with Medica, Park Nicollet and HealthPartners Medical Group First with Medica, Ridgeview Community Network powered by Medica, and Clear Value with Medica.

Dental insurance

The City of Minneapolis offers dental insurance through Delta Dental of Minnesota and pays 100% of the monthly premium for eligible employees.

Life insurance

The city provides basic life insurance of one times your annual salary up to $50,000. You can elect to purchase optional life insurance.

Paid time off

Our generous leave package includes vacation, holidays and paid sick leave, which gives employees the opportunity to enhance their quality of life outside work. Amounts and accrual rates are based on years of experience and collective bargaining agreements (http://www.minneapolismn.gov/hr/laboragreements/index.htm) .

Paid parental leave

City employees are eligible for up to 12 weeks of paid parental leave in the event of a birth or placement for adoption of a child.

Retirement

City employees earn a pension and may choose to participate in additional retirement savings programs.

+ Pension: The City of Minneapolis participates in the Public Employees Retirement Association (PERA). Employees and the City both contribute a percentage of your pay to fund future benefits.

+ Deferred compensation: Employees may choose to participate in pre-tax or after-tax savings plans through the Minnesota State Retirement System (MSRS).

Transportation

Eligible City employees may choose to participate in the following transportation programs:

+ Metropass: TheMetropass (http://www.minneapolismn.gov/hr/benefits/trans/benefits\_pre-tax-transit) program allows eligible employees to enroll in a pass for unlimited bus or light rail rides at a discounted price.

+ Parking or Van Pool:The City of MinneapolisTransportation Benefits Plan (http://www.minneapolismn.gov/hr/benefits/trans/WCMS1P-113620) gives you options to pay certain commuting costs, such as qualified parking and van pool expenses, with pre-tax dollars.

Learning and development

To engage and develop employees, the City of Minneapolis offers classes in leadership, cultural agility, change management and more. Additionally, educational discounts at Augsburg University, Hamline University, St. Catherine’s, and St. Mary's University of Minnesota are available to City employees.

Other perks

Employees can also take advantage of flexible spending accounts, theEmotional Wellbeing Solutions (https://www.minneapolismn.gov/government/departments/hr/benefits-wellness/) , health club discounts and more.

01

How did you find out about this position? (Select all that apply)

+ Recruiter

+ City of Minneapolis website

+ City of Minneapolis employee

+ City of Minneapolis job interest card

+ City of Minneapolis Career Opportunities Bulletin

+ Friend or family member

+ League of Minnesota Cities website

+ Diversityjobs.com website

+ Governmentjobs.com website

+ Indeed.com website

+ Minnesotajobs.com website

+ Minnesota Council of Nonprofits Website

+ Other website

+ LinkedIn

+ Twitter

+ Facebook

+ Other social media site

+ Newspaper

+ Other media

+ College or University

+ Community organization

+ Job Fair

+ Professional association

+ Site Visit

02

Please specify where you heard about this position (e.g., website name, City of Minneapolis employee name, job fair, professional association).

03

Please indicate below the highest level of education that you have completed.

+ None

+ High School Diploma or GED

+ Associate Degree

+ Bachelor's Degree

+ Master's Degree

+ Doctorate

04

How many years of experience do you have performing the duties similar to those listed in the job description?

+ None

+ Less than 1 year of experience

+ 1 year but less than 3 years of experience

+ 3 years but less than 5 years of experience

+ 5 years but less than 7 years of experience

+ 7 years but less than 9 years of experience

+ 9 years or more of experience

05

I have work experience in digital communications management including the following: (select all that applies)

+ None

+ engagement of digital communities

+ social media management

+ email and text-based marketing

+ digital marketing and advertising planning and execution

+ campaign management

+ policy development

+ training and enforcement and communications and marketing strategy research

+ development and execution

+ web content management

06

I have work experience in content creation in the following areas: (select all that applies)

+ None

+ social media posts

+ e-newsletters

+ graphic design

+ short-form videos

+ short-form alerting

Required Question

Employer

City of Minneapolis

Address

350 South 5th Street

Room 1

Minneapolis, Minnesota, 55415

Phone

(612) 673-2282

Website

http://www.minneapolismn.gov/jobs

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