• Senior Performance Marketing Manager

    Robert Half The Creative Group (Allison Park, PA)


    Description

    We are seeking a Senior Performance Marketing Manager who a direct-to-consumer (DTC) brand in the Greater Pittsburgh area. In this role, you will own performance marketing, taking responsibility for paid growth and drive EBITA. This is a hands on role, building campaigns from the ground up with support of a creative team. Candidates must be commutable 5 days per week.

    Responsibilities:

    + Owning Meta ads (primary growth driver), Google Shopping, Google Search, PMAX, YouTube ads (prospecting + retargeting), Retargeting across channels (site visitors, engagers, email lists), Amazon PPC + DSP strategy (in partnership with our Amazon lead) , TikTok ads and coordination with TikTok Shop affiliates, and Performance management of influencer/affiliate programs (CAC-positive focus)

    + Own strategy, execution and account rebuilds

    + Build a UGC and ad creative pipeline for Meta/YouTube/TikTok

    + Set performance targets and own Email & SMS lifecycle strategy (Klaviyo)

    + Daily/weekly reporting across all paid channels

    + Own A/B testing roadmap for performance pages

    + Experienced working in Shopify

    + Manage budgets upwards of $150-200K per month in spend

    Requirements

    + 5+ years running DTC paid acquisition

    + Deep experience with Meta ads, Google Search, Google Shopping, PMAX, YouTube ads, retargeting across multiple platforms

    + Proven experience in digital marketing with a focus on performance-driven strategies.

    + Familiarity with Shopify and its functionalities for online store management.

    + Proficiency in email marketing platforms such as Klaviyo.

    + Ability to analyze data using tools like Google Analytics to inform decisions.

    + Experience with subscription-based services and optimization workflows.

    + Skilled at developing and managing A/B testing processes for web pages.

    + Understands LTV, payback windows, contribution margin, and how they roll up to EBITDA

    + Bonus for CPG experience

     

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    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

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