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Bring optimism to the front lines.

You’ll model humanity, even online, and show our community what it looks like to lead with gratitude and good energy.

At Life is Good, social media isn’t a stage. It’s a gathering place. A campfire.

A space where real humans share hope, humor, courage, funny moments, tough days, and tiny wins.

We’re looking for someone who understands community not as a metric, but as a living, breathing group of people who want to feel connected. You’ll bring warmth, humanity, curiosity, and optimism to every interaction—and help our influencers and ambassadors do the same.

If you can meet people where they are and elevate their presence with your words and your authenticity, you might be exactly who we’re looking for. Someone who doesn’t just monitor a comment section but creates connection, someone who can respond with humanity at scale and keep our digital community grounded in optimism—especially on days when the internet forgets to be kind. You’ll help us join conversations that stand out for their meaning—and gracefully skip trends and topics that don’t align with who we are.

Wondering why this amazing opportunity came about? Well, after nearly a decade of dedicated success, our person gets to grow her career closer to home with our gratitude and high fives.

REQUIRED EXPERIENCE AND QUALIFICATIONS (please highlight in your answers)

+ You have 4-6 years of prior direct experience in community management, influencer marketing, or social media at a brand or agency.

+ Proven success managing ambassador or creator programs at scale

+ Strong organizational and communication skills with an ability to manage multiple projects

+ Experience with tools such as Traackr, FourSixty, Emplifi, and Meta Business Suite

+ Deep understanding of social platforms, trends, and community engagement best practices

+ Data-informed mindset: able to interpret metrics, identify insights, and make recommendations

+ A genuine passion for storytelling, optimism, and building authentic human connections

Still with us? Keep reading.

IMPORTANT DETAILS

+ This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider applications without answers.

+ Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.

+ This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week

+ Everyone who applies will get a response from a human. Though we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one.

YOUR OBJECTIVE

Our community is the heartbeat of the brand. From our 800+ brand ambassadors to the everyday optimists who share their stories online, our community fuels nearly everything we do. We’re looking for a passionate and organized Senior Manager to lead our incredible community ecosystem. This role sits at the intersection of creativity and connection: part relationship builder, part strategist, part problem-solver. You’ll be responsible for nurturing our community across ambassadors, influencers, and social channels, ensuring every interaction sparks positivity and deepens connection to the Life is Good mission.

YOUR JOB

Community & Ambassador Leadership

+ Solely lead our Brand Ambassador program -managing the end-to-end process

+ Coordinate seasonal product boxes, shipments, and ensure timely and accurate delivery

+ Build and maintain personal relationships with ambassadors through proactive outreach, updates, and feedback loops

+ Champion the community internally surfacing ambassador and fan stories for use across marketing, eCommerce, wholesale, and retail

+ Identify and act on opportunities to expand program participation, engagement, and retention

Influencer & Creator Partnerships

+ Drive our influencer strategy across the funnel from brand awareness partnerships to conversion-driving creator collaborations

+ Identify, vet, and outreach to aligned creators and manage negotiations, contracting, and deliverables.

+ Collaborate with the Social and Creative teams to brief, review, and approve content that reflects brand voice and tone.

+ Collaborate with eCom on conversion-driving opportunities in influencer, creator and affiliate spaces

+ Maintain and coordinate an always-on gifting approach to brand friendlies and others

+ Measure and report performance using tools like Traackr and platform analytics, translating learnings into actionable insights.

User-Generated Content (UGC) Curation

+ Source, organize, and maintain the brand’s growing UGC library, ensuring a constant flow of authentic, high-quality community content.

+ Collaborate with key stakeholders to surface and repurpose top-performing community assets.

+ Track permissions and maintain tagging and approvals through tools like FourSixty and Emplifi

Community Management & Insights

+ Monitor and engage daily by responding to comments, DMs, and tagged content with warmth, empathy, and brand voice

+ Act as the bridge between the community and internal teams, escalating customer or product feedback as needed

+ Maintain a pulse on community sentiment and emerging trends, surfacing actionable insights for social and brand marketing strategies

+ Support reporting and dashboards to track program health, community growth, and ambassador/influencer impact

Requirements

Your Personal Attributes

+ You are a rational optimist who brings curiosity, creativity, and a problem-solving mindset to everything you do

+ A natural connector with empathy, curiosity, and warmth

+ A proactive problem-solver who thrives in fast-paced, collaborative environments

+ Organized, adaptable, and driven by purpose

+ A thoughtful communicator who balances creativity with accountability

+ Someone who loves people - both online and off - and believes in the power of community to spark optimism and change lives

+ You’re confident facing challenges, while staying humble, collaborative, and open to feedback

+ You work well both independently and as part of a team

YOU'LL KNOW YOU'RE SUCCESSFUL WHEN

+ You meet your annual goals and are considered a cultural leader at Life is Good

+ The Life is Good ambassador and influencer programs are thriving, expanding, and driving measurable impact

+ You’ve built genuine relationships across the community and internal teams

+ Our social channels and community content reflect the heart and humanity of the brand

+ You’re a trusted voice of the community - translating feedback and inspiration into meaningful brand action

Benefits

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs that like to play.

You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project. (https://www.lifeisgood.com/playmakerproject/project-home.html?ecom=true)

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.