• Manager, Brand Image & Experience - L'Oreal Paris

    L'Oreal USA (New York, NY)


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    Manager, Brand Image & Experience - L'Oreal Paris

     

    New York, NY, New York

     

    Back

     

    Permanent

     

    New York

     

    New York, NY

     

    Marketing

     

    Full - Time

     

    05-Nov-2025

     

    Title: Manager, Brand Image & Experience

     

    Division: CPD

     

    Department: L’Oréal Paris

     

    Supervisor’s Position: VP, Brand Image & Experience

    Job Summary

    The L’Oréal Paris US Brand Image & Experience team oversees the strategic leadership and execution of total brand initiatives and serves as the operational Center of Excellence governing brand engagement across category activations.

     

    The team is looking for a dynamic, creative, consumer centric marketer to support the full brand engagement ecosystem with responsibility for brand tentpoles, fostering meaningful influencer relationships and driving brand love through events, PR, talent partnerships and social strategies.

    Responsibilities include but are not limited to:

    + Tentpole Events Management: Support the planning and execution of major brand activations such as Women of Worth, Le Défilé, The Oscars, Stand Up and more.

    + Influencer Campaign Management: Manage end-to-end execution of paid and earned influencer campaigns, including strategy development, influencer selection, content creation, and performance reporting.

    + Relationship Management (Mid-Tier/Macro Influencers): Build and maintain relationships with mid-tier and macro-influencers. Negotiate contracts and oversee long-term partnerships.

    + Budget Management & Reporting: Manage the influencer marketing budget, track expenses, and provide regular financial reports. Analyze campaign performance data and provide ROI optimization insights.

    + Cross-Functional Collaboration: Lead cross-functional teams to execute integrated influencer marketing campaigns. Collaborate with category marketing, legal, and outside agencies.

    + Content Strategy & Development: Oversee the development and adaptation of brand content, ensuring quality, brand consistency, and legal compliance. Provide strategic guidance to influencers on content creation.

    + Advocacy Program Management: Develop and manage always-on brand advocate seeding programs, overseeing seeding agencies, fulfillment, and creative execution.

    Job Requirements

    + 5+ years’ experience across Marketing, Brand Equity, Influencer and/or PR/communications with either an agency or in-house, excluding internships. Experience in beauty communications a plus

    + Bachelor’s degree in related field

    + Strong written, oral, and interpersonal communication skills

    + Well-versed in the influencer space, including familiar with key talent and content trends

    + In-depth knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms

    + Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team

    + Strong understanding and passion for the beauty and cosmetic industry

    + Strong relationship with creators and management teams

    + Strong understanding of events and budget management

    + Ability to prioritize and multi-task

    + Ability to analyze data in terms of conversion and content performance

    + Experience with negotiation and managing vendors and partners

    + Advanced proficiency in Microsoft applications including PowerPoint, Word, and Excel + data analysis platforms like Google Analytics.

    + Ability to travel when needed

    What’s In It For You:

    + Salary Range: $98,400 - $140,200

    + Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

    + Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

    + Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

    + Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

    + Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

    + Employee Resource Groups (Think Tanks and Innovation Squads)

    + Access to Mental Health & Wellness Programs

     

    Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

     

    We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

     

    If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected] . If you need assistance to accommodate a disability, you may request an accommodation at any time.