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Senior Director, PLD
- The Hertz Corporation (Atlanta, GA)
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A Day in the Life:
The Product Line Director (PLD) serves as the strategic owner of assigned OEM or dealer relationships, acting as the 'CEO' of their product line. The PLD is accountable for economic performance, strategic direction, and operational excellence — optimizing how Hertz buys, holds, and sells vehicles across North America. Brief description of the location, scope, responsibilities, and reporting structure of the position.
Starting salary is $200K; commensurate with experience.
What You’ll Do:
+ OEM Relationship Management
+ Serve as the primary contact for assigned OEM and dealer groups.
+ Lead annual RFP processes with assigned OEMs
+ Negotiate purchase and repurchase terms, discounts, incentives, support programs, car class mix and risk/repurchase mix.
+ Strengthen long-term OEM partnerships and ensure consistent alignment with Hertz corporate objectives.
+ Own Net Cap, residual values, DPU/EPU, recall and hold period performance.
+ Ensure fleet deals align with Hertz’s profitability, depreciation, utilization and cash flow targets.
+ Balance repurchases and risk strategies to deliver optimal fleet costs and revenue generating capability.
+ Maintain the Book of Vehicle Knowledge including trims and color residual value performance, lifecycle costs, RV trends, and recall risk/performance.
+ Track OEM inventories, production plans and market developments.
+ Provide actionable insights on what to buy, when, and at what cost.
+ Partner with Finance, Fleet Planning, Operations, IT, and Remarketing to ensure VIN-level accuracy and forecasting precision.
+ Lead coordination across departments to execute on volume and delivery timing commitments.
+ Drive process discipline and data integrity across the lifecycle.
+ Anticipate and respond to OEM production shifts, market cycles, tariffs, and regulatory changes (CAFE/CARB).
+ Support global transformation initiatives — including product days, OEM engagement events, and platform integration.
+ Enable continuous improvement and innovation in fleet strategy execution.
What We’re Looking For:
+ Bachelor’s degree in Business, Finance, Supply Chain, or related discipline (MBA preferred).
+ 12-15 years of experience in automotive, fleet management, or mobility industries.
+ Demonstrated success managing OEM or supplier relationships.
+ Strong analytical and financial modeling skills; deep understanding of vehicle lifecycle economics.
+ Excellent communication, negotiation, and cross-functional leadership skills.
What You’ll Get:
+ Up to 40% off the base rate of any standard Hertz Rental
+ Paid Time Off
+ Medical, Dental & Vision plan options
+ Retirement programs, including 401(k) employer matching
+ Paid Parental Leave & Adoption Assistance
+ Employee Assistance Program for employees & family
+ Educational Reimbursement & Discounts
+ Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
+ Perks & Discounts –Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
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