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Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Email Marketing Specialist position exists to be responsible for coding, deploying, and optimizing mass-market SMS, MMS, push, and email notification campaigns. This includes developing SMS engagement strategies, managing opt-in compliance, message cadence, and cross-channel integration. This position is part of the Email Marketing Team to help impact relevance, incorporate best industry practice and create error free production and distribution of each deployment.

Essential Duties/Responsibilities:

Campaign Management:

+ Manages the digital processes from creation through deployment while keeping on a strict schedule

+ Launches campaigns to the entire base or to segmented list of our constituents

+ Develops and schedules SMS and MMS campaigns to support ministry promotions, broadcast reminders, and ongoing engagement initiatives

+ Manages SMS compliance guidelines (CTIA, TCPA) and ensures opt-in/opt-out processes are properly implemented

+ Tracks and analyzes Email & SMS engagement metrics such as delivery rate, response rate, and conversion

+ Coordinates with carriers for 10DLC registration and maintains campaign vetting requirements

+ Initiates A/B testing toward improving key metrics across both channels (email: opens, clicks, conversion; SMS: response rate, click-through rate, opt-out rate, conversion)

+ Contributes and adheres to the development of department standards and processes

+ Establishes and maintains a healthy give / take atmosphere of respect between ministry contacts and the Email Marketing team

+ Creates, specifies, and recommends improvements that will help the ministerial and giving aspect of Focus

+ Brings strategic vision and objectivity to the Email Marketing team, keeping all work in focus and on target to achieve significant returns on objectives

Impact Relevance:

+ Helps develop base email contact strategies, and robust test matrices

+ Works with the Data Services team to enhance impact relevance

+ Develops Email & SMS-specific personalization strategies and message cadence optimization to maximize engagement without subscriber fatigue

+ Measures the effectiveness of initiatives to improve relevancy

+ Creates dynamic content to target relevant content via digital marketing

Team Membership:

+ Acts as a team representative on technical development projects that impact product, key metrics, and relevancy

+ Contributes to strategic and tactical planning

Other Duties/Responsibilities:

+ Masters software utilized by the ministry (Salesforce marketing Cloud, Aprimo)

+ Stays current with evolving Email & SMS marketing trends, consent requirements, and mobile engagement innovations

+ Monitors carrier guidelines and industry changes affecting SMS/MMS deliverability and best practices

+ Performs other duties as assigned

Working Environment/Physical Requirements:

+ Office environment

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct (http://media.focusonthefamily.com/fotf/pdf/about-us/human-resources/moral-policy.pdf) and Statement of Faith (http://www.focusonthefamily.com/about/foundational-values#values) ; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values (http://www.focusonthefamily.com/about/foundational-values#values)

Personal Characteristics:

+ Only the most adaptable, interdisciplinary minds thrive in a department that demands its people to wear so many hats. Focus on the Family’s Digital Marketing crew has a passion for ministry and sharp left-brain analysis, but they can marry that with the right-brain sensitivity necessary to help steer the creative product. They are leaders, thinkers, analysts, team players, doers, and communicators

Knowledge/Experience:

+ Experience with Salesforce Marketing Cloud preferred, Enterprise ESP expected

+ 2-4 years proven experience coding using HTML & CSS

+ Coding experience for responsive email design

+ 2-4 years of experience in digital marketing: online advertising, creative development, online media, site design and development, and/or managing Web sites a plus

+ 2-4 years of Database/Direct Marketing experience preferred

Photoshop, and Adobe Creative Suite preferred

+ Degree in a Computer Science Discipline is desired

+ A/B testing experience preferred

+ Experience with SMS platforms or modules within Salesforce Marketing Cloud (MobileConnect, Mobile Studio) preferred

+ Working knowledge of mobile carrier guidelines, SMS deliverability, and compliance practices

+ Experience with integrating Email & SMS into omnichannel journeys

+ Familiarity with SMS short codes, long codes, and 10DLC (10-Digit Long Code) registration processes

Skills, Abilities and Special Talents/Gifts:

+ Ability to write concise and compelling short-form copy tailored for SMS engagement

+ Understanding of mobile-first design, character limitations, and call-to-action optimization for SMS

+ Strong analytical skills to interpret Email & SMS performance metrics and conversion tracking

+ Knowledge of time zone management and "quiet hours" compliance for SMS delivery (8 AM - 9 PM restrictions)

+ Understanding of SMS deliverability factors including carrier filtering, throughput limitations, and message concatenation

+ Ability to successfully organize, prioritize and manage multiple online projects in a strict deadline-driven environment

+ Effective problem-solving skills, specifically the ability to assess situations, evaluate options and make decisions/draw conclusions

+ Superior writing, communication, and presentation skills

+ Understanding of the overall media landscape and the digital sector

+ Ability to grasp and discuss complex technical and analytical topics

+ Willingness to adapt to multiple environments

+ Experience and expertise with high-level contact management and digital marketing development

+ Creativity and inventiveness in problem solving

+ Spreadsheet manipulation and basic statistical analysis

+ Ability to work well in a team, to shine as an individual and to maintain a sense of humor

+ A desire for ownership

+ Ability to juggle multiple tasks without missing deadlines

+ Excellent organizational and record keeping skills

+ Curiosity -- about what our competitors are doing, about how our users think, about how our products work, about what others inside Focus would like to try, and about how our vendors’ other clients do things

Pay Range: $26.00 to $30.00/hr

Application Materials Required: Cover Letter, Resume/CV

*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

+ Norton LifeLock ID Theft Coverage

+ Legal Shield/ID Shield Coverage

+ AFLAC

+ 403B Retirement Plan

+ Vacation Time & Vacation Payout

+ Sick Time

+ Holidays

+ Service Awards

+ Community Service Days

+ Bookstore Discount

+ Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

+ Medical Plan

+ Dental Plan

+ Vision Plan

+ Life Insurance

+ Disability Insurance

+ Flexible Spending Accounts

+ EAP (Employee Assistance Program)

+ Tuition Reimbursement

+ Warehouse Membership Reimbursement

Note : This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:

+ Sick Time

+ Bookstore Discount

+ Fitness Center

Tentative Search Timeline:

+ Priority will be given to applications submitted by November 17, 2025 However, this posting will remain open until filled.

+ The potential employee start date is December 8, 2025 .

Posting date: November 6, 2025

Un-posting date: ongoing until filled

Posting contact email: [email protected]

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

Job Details

Pay Type Hourly