• Product Marketing Manager

    Sage (Atlanta, GA)


    Product Marketing Manager

    Job Description:

    We are currently seeking a Product Marketing Manager to help shape how we bring our HR and payroll offerings to the North American market.

     

    As a Product Marketing Manager at Sage, you’ll play a key role in driving the success of our HCM solutions—adapting global strategies to local markets and sectors, and ensuring our products resonate with clients.

     

    Reporting to the Senior Product Marketing Manager, you’ll be at the heart of the go-to-market strategy, leading product launches, developing impactful messaging, and collaborating with global product marketing, routes-to-revenue, regional sales, enablement, and performance marketing teams to drive adoption, demand, and revenue growth.

     

    * Please note that this role is hybrid and will require you to work 3 days a week from our Atlanta office. *

    Key Responsibilities:

    • Localise global product positioning, messaging, and value propositions to reflect customer needs, regulations, and business practices in North America.

    • Lead North America product launches and collaborating on go-to-market campaigns that deliver measurable impact.

    • Create customer-facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.

    • Equip sales teams with competitive intelligence, objection-handling guidance, and product insights.

    • Build strong partnerships with local sales, marketing, customer success, and partner teams to drive pipeline and revenue growth.

    • Gather and analyze customer, market, and competitor insights from the North American market to inform strategy and influence the global roadmap.

    • Act as the voice of customers in North America, ensuring product-market fit and local relevance.

    • Track and report on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.

    Requirements:

    • Experience in product marketing, solutions marketing, or a related field, preferably within SaaS for HR and payroll solutions.

    • A deep understanding of the North American market, with a proven ability to tailor global strategies to local context.

    • Proficiency in generative AI tools and an understanding of AI/ML concepts.

    • Demonstrated success developing go-to-market strategies and launching products that deliver results.

    • A collaborative mindset, capable of working effectively across global and regional functions.

    • Strong analytical skills with the ability to turn data and insights into actionable plans.

    Plenty of perks:

    • Competitive salaries that landed us top 5% of similar sized companies (according to Comparably).

    • Comprehensive health, dental and vision coverage.

    • 401(k) retirement match (100% matching up to 4%).

    • 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday).

    • 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date.

    • 5 days paid yearly to volunteer (through Sage Foundation).

    • $5,250 tuition reimbursement per calendar year starting 6 months after hire date.

    • Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually).

    • Library of on-demand career development options and ongoing training offerings.

    What it’s like to work at Sage:

    Careers homepage -https://www.sage.com/en-us/company/careers/

     

    Glassdoor reviews -https://www.glassdoor.com/Reviews/Sage-Reviews-E1150.htm

     

    LinkedIn page -https://www.linkedin.com/company/sage-software

    #LI-AS1

    Function:

    Product Delivery

    Country:

    United States

    Office Location:

    Atlanta

    Work Place type:

    Hybrid

     

    Advert

     

    Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

     

    Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

     

    Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

     

    Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

     

    We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [email protected].

     

    Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/

     

    Equal Employment Opportunity (EEO)

     

    Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

     

    In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.