• Content Strategist, Enrollment Marketing

    Old Dominion University (Norfolk, VA)


    Posting Details

     

    Job Title Content Strategist, Enrollment Marketing

     

    Department ADMISSIONS

     

    Position Number FP043A

     

    Location Norfolk, VA

    Job Summary

    The Content Strategist, Enrollment Marketing is a key member of the Enrollment Marketing team within Enrollment Management. This position develops and executes written content strategies that support ODU’s recruitment and enrollment goals. The strategist creates clear, compelling, and brand-aligned content across print, digital campaigns, email, social media, and web platforms. By blending creativity with strategy, this role ensures that communications engage prospective students and their families, while strengthening the visibility of Old Dominion University as a first-choice institution.

     

    Position Type FullTime

     

    Type of Recruitment General Public

    Minimum Qualifications

    Education: Master’s degree in communications, marketing, journalism, English, or a related field of study required. Or a bachelor’s degree with related work experience equivalent to a master’s degree in the proceeding fields

     

    + Some knowledge of marketing and communications principles, especially related to writing for varying audiences.

    + Working skill in copywriting and editing across multiple platforms (e.g., web, email, social media, print).

    + Basic knowledge of content strategy concepts such as audience targeting, storytelling, and editorial planning.

    + Some skill in organizational and project management, with the ability to meet deadlines on multiple assignments.

    + Working interpersonal and communication skills to collaborate effectively with team members and stakeholders.

    + Considerable knowledge of AP Style.

    Preferred Qualifications

    + Some experience working within brand guidelines.

    + Working knowledge of higher education marketing and/or enrollment communications.

    + Some skill in writing content for prospective students or youthful audiences.

    + Basic familiarity with design, video, or multimedia production to collaborate with creative teams.

    + Some experience with CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, Slate, or similar).

     

    Conditions of Employment

     

    Job Open Date 11/18/2025

     

    Open Until Filled No

     

    Application Review Date 12/01/2025

     

    Job Close Date 12/12/2025

     

    Special Instructions to Applicants / Additional Materials Required

     

    This position offers the possibility for remote work, depending on departmental needs and candidate qualifications.

     

    Along with the resume and cover letter, please submit a professional writing sample that demonstrates your ability to craft clear, engaging, and audience-focused content—preferably for marketing, higher education, or digital communications.

     

    Criminal Background Check The final candidate is required to complete a criminal history check.

     

    Department Information

    Equity Statement

    It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply.

     

    Reasonable Accommodation Request

     

    If you are an individual with a disability and require reasonable accommodation, please contact the Division of Talent Management and Culture at (757)683-3141.

    Pay Transparency Nondiscrimination Provision

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or © consistent with contractor’s legal duty to furnish information.

    ODU Statement

    Old Dominion University, located in Norfolk, is Virginia’s forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia’s economy.

     

    Applicant Documents

    Required Documents

    + Resume

    + Cover Letter/Letter of Application

    + Writing Sample 1

     

    Optional Documents

     

    Supplemental Questions

     

    Required fields are indicated with an asterisk (*).