• Social Media Specialist

    ABC Imaging (Annandale, VA)


    Position Overview:

    We are seeking and strategic Social Media Specialist to manage and grow our online presence across multiple platforms. The ideal candidate is passionate about storytelling, design, and community engagement.

    Key Responsibilities:

    • Develop and execute social media strategies that align with brand goals and marketing campaigns.

    • Create, schedule, and publish high-quality content (photos, videos, captions, stories, reels, etc.) across platforms like ABC Imaging website, Instagram, Facebook, TikTok, and LinkedIn.

    • Manage day-to-day engagement by responding to comments, messages, and brand mentions.

    • Analyze performance metrics and provide regular reports with actionable insights.

    • Stay current on social trends, hashtags, and algorithm updates to maximize visibility and growth.

    • Collaborate with the marketing and design teams to ensure brand consistency across all digital touchpoints.

    • Monitor online reputation and support community management efforts.

    Qualifications:

    • Bachelor's degree in marketing, Communications, or a related field (or equivalent experience).

    • 2+ years of experience managing social media for a brand, agency, or organization.

    • Strong understanding of platform analytics, trends, and content optimization strategies.

    • Excellent copywriting and visual storytelling skills.

    • Proficiency with social media management tools like Meta Business Suite, Later, Hootsuite, Canva, or Adobe Creative Cloud.

    • Detail-oriented, creative, and able to multitask in a fast-paced environment.

    • Experience with paid social advertising and audience targeting.

    • Photography or short-form video editing skills.

    • Familiarity with influencer marketing and user-generated content.

    • Basic understanding of SEO and content marketing principles.