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*Senior Director Consumer Insights* * Job Location: Hershey, PA* / *Open to East Coast location with hybrid travel to Hershey./ The Senior Director Consumer Insights leader is responsible for the Consumer Insights Strategy, leading a robust research playbook to understand consumer behavior and preferences, translating Insights into actionable business strategies (Strategy, Marketing/Brand, Product, Innovation, Communications, M&A, etc.), across BUs (CMG, Salty, Protein, International, THX). In partnership with internal stakeholders and external vendors, the role must deliver the next generation of Insights capabilities (Human & Machine collaboration) to strengthen the business ability to anticipate and respond to evolving consumer needs across the snacking landscape. The role is also accountable to drive the integration of Consumer Insights into Holistic Commercial Intelligence (Consumer, Category, Customer & Competitor) aiming to build one single source of truth for commercial intelligence. * Top 4 Core Responsibilities / Outcomes Expected:* 1. Consumer Insights Strategy to support Marketing, Brand, Innovation, Consumer Connections, Commercial Planning, Strat Plan & M&A across enterprise 2. Research Methodologies & Analytics, including qualitative and quantitative 3. Strategic Foresight & Trend Forecasting to identify and action against consumer behaviors changes and trends 4. Business Partnership & Influence. Embed Consumer Insights into commercial decision-making rooting all Marketing activities in the Consumer * Other Applicable Scope Defining Dimensions:* * Vertical and Lateral Interactions with ECs, VPs in Marketing & Commercial Areas, Broader teams and external partners. * Consumer Insights produced by this role will inform the Strategy, M&A, Demand Creation Plan, Innovation, Marketing Activation, and Commercialization of The Hershey Company * Knowledge, Skills & Abilities:* * Strategic Thinking, Analytical Skills, Market Research, Data Management, Consumer Knowledge, Commercial Acumen, Executive Leadership and Cross-Functional Collaboration, Human + Machine Collaboration, i.e., AI. * * * Experience & Education:* * Experience: 13+ years of experience in Consumer Insights & Commercial Intelligence Roles, with Cross-functional experience in related areas such as Marketing, Commercialization, Strategy, etc. * Education: Bachelor's degree in related field (Marketing, Psychology, Sociology, Business Management). MBA preferred #LI-CT1 / / The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.