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Company Description

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Job Description

The Director of Go-to-Market (GTM) for Consumer Technology is responsible for shaping and executing the end-to-end commercial strategy for new product launches and category growth initiatives. This leader orchestrates cross-functional teams across Product, Sales, Channel Marketing, Retail, eCommerce, and Operations to deliver world-class launches, drive category leadership, and scale revenue across global consumer markets.

The role requires a blend of consumer insight, brand storytelling, retail excellence, channel expertise, and product fluency.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. GTM Strategy & Planning

+ Own the consumer GTM strategy for new device launches, line extensions, category refreshes, and seasonal retail events.

+ Align market execution of consumer segments, value propositions, and messaging informed by market data and behavioral insights.

+ Build annual and multi-quarter GTM plans aligned with product roadmaps and retail calendars.

2. Retail & Channel Leadership

+ Develop channel-specific GTM strategies for key retail partners (e.g., Best Buy, Amazon Global, Walmart, Target, Fnac, Media Mart, Global carriers, distributors, etc).

+ Partner with Channel Sales and Retail Marketing to optimize in-store and online merchandising, retail promotions, and attach programs.

+ Drive account-specific launch readiness, from roadmap previews to assortments, pricing, and joint business planning.

3. Launch Execution

+ Lead cross-functional launch teams to ensure flawless execution across brand, retail, digital, social, eCommerce, and PR.

+ Oversee consumer-facing messaging, packaging, and launch assets to ensure consistency and impact.

+ Manage demand generation plans including retail events, influencer campaigns, and performance marketing.

4. Consumer & Market Insights

+ Analyze consumer trends, competitive dynamics, pricing shifts, and category movements to guide GTM decisions.

+ Translate insights into actionable recommendations for Product, Sales, and Marketing leadership.

5. Performance Optimization

+ Establish commercial KPIs—sell-in, sell-through, velocity, retail share, conversion, and attach.

+ Monitor performance across retailers, channels, and regions; adjust plans based on real-time feedback.

+ Partner with Finance and Operations for forecasting, supply alignment, and prom

Qualifications

REQUIRED:

+ 8+ years of Go-to-Market, Category Management, Product Marketing, or Commercial roles in consumer technology.

+ Excellence in program management and developing processes from start to end

+ Proven success launching consumer tech products across retail and eCommerce channels.

+ Strong understanding of consumer behavior, retail merchandising, and omni-channel marketing.

+ Experience influencing cross-functional teams and engaging directly with major retail partners.

+ Excellent communication, storytelling, and executive presentation skills.

+ Data-driven mindset with experience managing KPIs and optimizing commercial performance.

+ Experience in global consumer markets and channel ecosystems.

Success Factors

+ Consumer-obsessed and insights-driven.

+ Strong operator who thrives in fast-paced launch cycles and seasonal retail environments.

+ Equally comfortable in strategy and execution.

+ Collaborative leader who drives alignment across Product, Sales, Marketing, and Retail teams.

+ Builds GTM plans that win at the shelf, online, and across the full consumer journey.

Additional Information

Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12.pdf) ” poster. Our pay transparency policy is available here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\_%20English\_formattedESQA508c.pdf) .

Sandisk thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Sandisk is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience, we anticipate that the application deadline will be **02/18/2026** (3 months from posting), although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline.

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Compensation & Benefits Details

+ An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.

+ The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.

+ You will be eligible to participate in Sandisk's Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance. Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Sandisk's Standard Terms and Conditions for Restricted Stock Unit Awards.

+ We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan.

+ Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.