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Customer Campaigns Specialist

Job Description:

In this role, you’ll support the planning and execution of multi-channel customer marketing campaigns that directly influence retention, module adoption, renewals, and revenue for Sage Intacct (our B2B software product) in North America.

This is hands-on, detail-focused execution role—coordinating campaign logistics, managing workflows, and ensuring customer marketing campaigns are measurable, on-brand, and aligned to revenue goals. You’ll be the critical link between campaign strategy/planning and delivery.

Minimum Qualifications

• 3 years of experience in marketing coordination or with marketing campaigns, ideally within B2B companies.

• Hands-on experience with marketing automation and CRM systems (e.g., Marketo, Eloqua, Salesforce, HubSpot), including campaign setup, list management, and performance tracking.

• Strong analytical skills with the ability to interpret campaign metrics (open rates, CTR, webinar data, pipeline influence) and contribute to optimization decisions.

• Exceptional project execution and organizational skills, with demonstrated ability with prioritization to execute on multiple campaigns, deadlines, and management handoffs simultaneously.

• Clear, professional communicator with strong attention to detail, able to understand brand alignment, accuracy, and quality across content, assets, and customer-facing touchpoints.

Why Sage? What's In it for you?

Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example:https://www.youtube.com/watch?v=1vRW5YfAeec

You'll have the opportunity to grow your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities.

Key Responsibilities:

Key Responsibilities:

Campaign Execution & Optimization

• Partner with the Sr. Performance Marketing Manager to execute integrated campaigns that drive customer engagement, retention, and cross-sell growth.

• Manage end-to-end campaign logistics including creative briefs, asset management, content routing, and campaign setup in marketing automation tools.

• Monitor campaign performance (email metrics, webinar attendance, conversion rates) and provide insights for optimization.

• Ensure timely delivery and alignment across email, webinar, and digital marketing touchpoints.

Customer Lifecycle & Retention Marketing

• Support campaigns aligned to key lifecycle moments: onboarding, adoption, renewal, and expansion.

• Execute targeted nurture streams, customer newsletters, and retention programs.

• Assist with customer communications tied to price uplift, product launches, and new module adoption.

• Provide raw metrics to campaign managers that help track and report on customer engagement across lifecycle campaigns to identify churn risks or upsell opportunities.

Content & Asset Coordination

• Execute on content and creative requests in collaboration with internal teams and vendors.

• Maintain the campaign asset library and assist with content tagging for reuse across regions and verticals.

Data, Reporting & Revenue Alignment

• Partner with Marketing Manager to maintain data accuracy in campaign lists and reports.

• Be knowledgeable on KPIs such as MQLs, influenced pipeline, ARR impact, and module adoption metrics.

• Contribute to campaign post-mortems and performance recaps for leadership visibility.

Collaboration & Enablement

• Support alignment between Marketing, Sales, and Customer Success by ensuring consistent messaging and timely handoffs.

• Help coordinate internal enablement (briefs, recaps, decks) for Sales and Customer Success Managers to leverage in customer conversations.

• Collaborate with other specialists and campaign managers to identify workflow efficiencies and apply marketing technology to optimize outputs.

Benefits? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (22 personal days & 10 national holidays)

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Function:

Performance Marketing

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [email protected].

Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.