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Manager, Social and Content - Maybelline DMI

New York, NY

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New York, NY

Digital

Full - Time

31-Oct-2025

Manager, Social and Content

Maybelline DMI

Job: Manager, Social & Content

Position type: Permanent

Employment type: Full - Time

Country/Region: USA

Overview: Responsible for the Brand’s social and content strategies on the global Instagram + TikTok, managing and maximizing engagement on the platform.

Job Responsibilities:

+ Dually responsible for editorial content planning, social media reporting, social listening analysis and budget management

+ Develop strategy, manage & source content & UGC as well as write copy for organic social channels—with a focus on the Global Instagram Account and TikTok —to help to tell the brand story in a fun and engaging way while receiving content input from categories and countries.

+ Lead organic social media strategy, including the maximizing of growth/engagement on existing platforms and staying on top of new platforms and trends in partnership with the U.S team; optimizing posts and responding to feedback and comments.

+ Strategically conceptualize with team on efforts to grow followers and to share performance insights from organic content that could be applied for paid assets

+ Partner with markets to activate global initiatives on Instagram, inclusive of: launch support, Spokes content, and cultural events to help strengthen the Brand’s worldwide presence on the platform

+ Develop and issue Social Media Content Calendars for global cross functional team alignment and timely execution

+ Passionately track social media analytics to identify the latest social trends, tools, competitors, innovations, features and products and compile analytics and present monthly reports on brand social media performance and competitor activity to key stakeholders.

+ Stay current on all social media platform updates and make recommendations on how to best optimize brand channel performance

+ Support the continued evolution of the brand’s social media strategy by owning the guideline updates and ensuring countries are adhering to them.

+ Work closely with Team with ideas on how to integrate influencer content into our social media strategy and collaborate on ways to leverage influencer partnerships to build brand engagement

+ Oversee community management response team and direct to cross functional/regional representatives for problem solving as needed

Job Requirements:

+ 3+ years of related business experience

+ Experience in Social, Content, Communications, or Marketing is highly desired (includes digital experience)

+ In depth knowledge of:

+ Content that resonates with my consumer

+ Social media insights

+ Global initiatives and content needs

+ Consumer point of view & insights/feedback

+ Mac Proficiency

+ Passion for makeup, social and creation

+ Collaborative leadership skills

+ Project Management Skills

+ Quantitative data analysis skills

+ Prioritization & Organization Skills

+ Strong Interpersonal Skills (written and oral)

+ Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator

+ Strong appreciation for our business / sensitivity to métier

+ Must be professional and energetic with a positive attitude

Personality traits that would be a good match for this team:

+ Intense Passion and Curiosity Around:

+ Makeup and Beauty (whatever that means to you)!

+ Consumer habits, language, & engagement methodologies

+ Content Production

+ Social platforms (Instagram, TikTok) and best practices; ability to interpret social media insights

As an integral part of our culture at L’Oréal, wellness is at ourcore. We not only offer a generous Benefits Package (Medical, Dental, Vision,401K), we also offer flexible time off, work from home days, and a pensionplan! Additionally, you will have access to company perks such as Makeup,Skincare, and Fragrance! Employees receive a stipend for L'Oréal products aswell as VIP Access to L’Oréal’s Internal Shop for Discounted Products, andother perks such as Monthly Mobile Allowance, discounted gym memberships, andERGs.

Additional Benefits Information As Follows:

Salary Range: $98,000-$140,000(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

+ Competitive Benefits Package (Medical, Dental, Vision, 401K, Pension Plan)

+ Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

+ Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

+ Access to Company Perks(VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly MobileAllowance)

+ Learning &Development Opportunities (Unlimited Access to E-learnings, Lunch & LearnSessions, Mentorship Programs, & More!)

+ Employee Resource Groups(Think Tanks and Innovation Squads)

+ Access to Mental Health& Wellness Programs

Don’tmeet every single requirement? At L'Oréal, we are dedicated to building adiverse, inclusive, and innovative workplace. If you’re excited about this rolebut your past experience doesn’t align perfectly with the qualifications listedin the job description, we encourage you to apply anyways! You may just be theright candidate for this or other roles!

Weare an Equal Opportunity Employer and take pride in a diverse environment. Wewould love to find out more about you as a candidate and do not discriminate inrecruitment, hiring, training, promotion, or other employment practices forreasons of race, color, religion, gender, sexual orientation, national origin,age, marital or veteran status, medical condition or disability, or any otherlegally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

OurSafe Together Plan: Your safety is our highest priority. We will proceed withcaution and adhere to enhanced protection standards to ensure our sites aresafe for all employees. We must all operate with the shared responsibility foreach other’s health & safety in mind.