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  • Vice President, CRM Services Growth

    Publicis Groupe (New York, NY)



    Apply Now

    Company description

    A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

     

    Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

     

    We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like ConnectedCRM and the Publicis Commerce.

     

    Overview

     

    Team Overview

     

    The Publicis Connected CRM team accelerates transformation across the Groupe by integrating data, technology, and services to connect paid and owned channels. In partnership with Epsilon and select third-party providers, the team enables clients to deliver personalized customer experiences that drive engagement and growth.

     

    Role Overview

     

    Within the broader Connected CRM team, the CRM Services Growth team drives Publicis Groupe client adoption of CRM Strategy and Operations Managed Services MarTech solutions across Publicis’ client base The CRM Services Agency Growth Lead role will serve as the dedicated Services growth leader for a specific agency, enabling Publicis Media/Groupe clients to achieve their business goals and at the same time, drive net-new services revenue for the Groupe.

     

    + The CRM Services Agency Growth Lead role will establish strong relationships with agency & client leadership, help stakeholders navigate the PDX organization by accessing the right sales support, and connect with the Groupe Media Solutions/Groupe Tech Solutions teams to facilitate up-sell and cross-sell opportunities.

    + The ideal candidate needs to possess a proven track record of building narratives that are focused on CRM service business outcomes, MarTech and services understanding, articulating the benefits to clients/client teams by demonstrating the value based outcomes of connected funnel CRM Services solutions. A deep understanding of the data, digital AdTech and MarTech landscape is key along with the ability to lead a cross-functional team. Additionally, an understanding of the CRM Services market landscape and experience selling CRM Services will be key. This individual and team will participate in a compensation structure that rewards achievement of CRM Services growth goals focused on driving holistic client and business growth.

    Responsibilities

    + Serve as CRM Services Agency Growth Lead aligned to Groupe agency, partnering closely to strategize, develop & execute against sales opportunities of CRM Services solutions/offerings

    + Achieve quotas assigned by the Groupe annually across CRM services

    + Support CRM Services Growth Leader on CRM business development pursuits in collaboration with PDX agencies from initial cultivation through to contract signature. Collaborate with PDX agencies on the development of clear, concise proposals with an appropriate level of detail that identify client needs, the right solutions /commercials

    + Establish and execute a pipeline strategy for achieving sales targets through the appropriate stages of the sales cycle within your agency base. Define, execute, and own an engagement plan for key prospects

    + Cultivate a team-focused, collaborative mentality across support teams. Build and maintain strong relationships across Publicis, Epsilon and MarTech Partnership teams to ensure successful sales efforts and positive customer experience

    + Update key stakeholders within ConnectedCRM, the Groupe growth team and key agency partners on achievements and goals

    + Identify and employ strategies to connect and cross-sell Groupe solutions to best serve clients

    + Manage the complete and complex sales-cycles presenting to C-level executives the value of our Services offerings including strategy, analytics, marketing ops, and creative services to clients in respective agency pods

    + Identify relevant industry trends and client needs to inform Groupe product priorities/roadmap

    Qualifications

    + 10+ years of data driven marketing experience; 5+ years of media/CRM agency experience

    + Knowledge of Groupe products/processes/people desired, or if new, strong experience in this area from previous roles

    + Deep knowledge of the CRM Services and MarTech market landscape, and have the ability to develop narratives that connect media to owned experiences

    + Experience selling CRM Services across strategy, analytics, marketing ops and/or creative

    + Excellent data visualization skills to help powerfully tell the data & audience story

    + Excellent teamwork and problem-solving skills

    + Ability to influence cross-functional teams without formal authority

    + B.A/B.S degree required

     

    Additional information

     

    The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

     

    + Paid Family Care for parents and caregivers for 12 weeks or more

    + Monetary assistance and support for Adoption, Surrogacy and Fertility

    + Monetary assistance and support for pet adoption

    + Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

    + Tuition Assistance

    + Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

    + Matching Gifts programs

    + Flexible working arrangements

    + 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

    + Business Resource Groups that support multiple affinities and alliances

     

    The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

     

    Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

     

    If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

     

    Compensation Range: $146,490 - $230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/30/26.

    \#LI-LO1

    \#LI-Hybrid

     


    Apply Now



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