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General Summary

The Senior Director-Internal Communications is a strategic leader responsible for shaping and executing a comprehensive internal communications strategy that aligns with WellSpan's mission, values, and strategic goals. With a passion for storytelling, this role leads a team of internal communications experts and serves as a key partner to executive leadership to build alignment, pride, trust, and ownership across all team member audience segments. The role requires a deep understanding of healthcare environments, change management, and employee engagement in a highly regulated and mission-driven setting. The Senior Director is an exceptional communicator with a proven ability to lead and inspire teams, build strategic relationships, and drive impactful internal campaigns that enhance our national reputation.

+ **Strategic Internal Communications Leadership**

+ Develops and implements a comprehensive internal communications strategy centered around the strategic plan to build the desired culture and ensure all team members understand the strategy, our progress and their contributions.

+ Leads internal communications for major change initiatives such as clinical transformation, digital health adoption, mergers and acquisitions, and regulatory changes.

+ Partners with and serves as a strategic advisor to leadership on internal messaging, organizational change, and employee sentiment.

+ Demonstrates a deep understanding of all internal segments: Board members, executives, leaders, clinical team members, physicians & APPS, corporate team members, recruits and retirees.

+ **Channel Strategy and Optimization**

+ Oversees internal communication channels including events, e-newsletters, intranet, internal social media, mobile apps, screensavers/backgrounds, team member flyers/materials, collaboration platforms (e.g., Microsoft Teams, SharePoint).

+ Manages Empower slide library.

+ Oversees internal editorial content ensuring accuracy, timeliness, impact and brand alignment.

+ Ensures communication is accessible and relevant to a diverse, multi-site workforce including clinical, administrative, and remote employees.

+ **Measurement and Insight**

+ Establishes KPIs/metrics to assess effectiveness, message awareness and feedback loops.

+ Uses data to continuously improve work and demonstrate impact.

+ Regularly scans external environment for best practices in public relations and improvement opportunities.

+ **Team and Cross-Functional Collaboration**

+ Collaborates effectively with the other Marketing and Communications leaders to deliver results and create and positive work environment for all.

+ Leads, mentors, and inspires a high-performing in-house creative team fostering a culture of innovation, collaboration, and continuous improvement.

+ Manages external creative agencies and freelancers as needed.

Qualifications

Minimum Education:

+ Bachelors Degree Required

+ Masters Degree Preferred

Work Experience:

+ 15+ years Experience in Communications, Journalism or Public Relations. Required

+ 15+ years Communications, Journalism or Public Relations, preferably with experience in a large, complex healthcare organization. Preferred

Knowledge, Skills, and Abilities:

+ Strong executive presence and ability to influence senior leaders.

+ Excellent written/oral communications, interpersonal and organizational skills.

+ Experience with digital communication platforms and analytics tools; willingness to incorporate AI into processes.

+ Proven leadership and team building skills, strong journalistic writing, copyediting and project management skills.

WellSpan Health's vision is to reimagine healthcare through the delivery of comprehensive, equitable health and wellness solutions throughout our continuum of care. As an integrated delivery system focused on leading in value-based care, we encompass more than 2,300 employed providers, 250 locations, nine award-winning hospitals, home care and a behavioral health organization serving central Pennsylvania and northern Maryland. Our high-performing Medicare Accountable Care Organization (ACO) is the region's largest and one of the best in the nation. With a team 23,000 strong, WellSpan experts provide a range of services, from wellness and employer services solutions to advanced care for complex medical and behavioral conditions. Our clinically integrated network of 3,000 aligned physicians and advanced practice providers is dedicated to providing the highest quality and safety, inspiring our patients and communities to be their healthiest.

Quality of Life

Founded in 1741, the city of York is considered by many as the first capital of the United States. The Articles of Confederation were signed by the Second Continental Congress here in 1777. Its beautifully restored historic district is an architectural treasure. While York retains its farming and manufacturing heritage, at its heart York is a thriving cultural community that has attracted creative talent and innovative entrepreneurial investors from across the nation.

Life in York County offers affordable housing, options for higher education, a thriving arts and cultural community, historical attractions, parks and recreational resources, semi-professional baseball team, fine dining and more - within an easy drive of major East Coast cities.

York County residents can find local employment in healthcare, manufacturing, technology, agricultural and service sectors. (Patient population: 445,000)

WellSpan Health is an Equal Opportunity Employer. It is the policy and intention of the System to maintain consistent and equal treatment toward applicants and employees of all job classifications without regard to age, sex, race, color, religion, sexual orientation, gender identity, transgender status, national origin, ancestry, veteran status, disability, or any other legally protected characteristic.