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About Diversified:

Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world’s most experiential environments. Our award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back.

What to Expect:

At Diversified, we're on a mission to create a world without boundaries, where technology enables all people to connect and experience the moments that matter, wherever they choose to be. With clients spanning the globe and an exciting pipeline of projects across industries, Diversified offers more than just a job. We offer a career path with the flexibility to grow personally and professionally, wherever your ambitions take you.

As a Diversified associate, you'll dive headfirst into big, complex, and rewarding projects that push the boundaries of what's possible. Plus, you'll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion.

IF YOU CAN DREAM IT, YOU CAN DO IT AT DIVERSIFIED.

How You’ll Contribute:

The Marketing Communications Specialist is responsible for developing and executing the regional marketing communications strategy for the client's innovations and solutions, targeting audiences across the Personal Care Market.

This role will be responsible for the development of the NAR-based communications strategy and implementation of the tactics that align to global communications strategies for Personal Care, a strategic market within Consumer Solutions business. This individual must be a solutions-minded, collaborative team member that works well with a global team, across multiple global markets and is able to organize, prioritize and execute numerous ongoing initiatives.

It is critical for this individual to have a proven ability to develop and implement regional strategic communication plans and experience in managing traditional and digital communication programs including but not limited to media relations, advertising, thought leadership, virtual and in-person trade shows, customer communications, as well as digital and social media. Digital communication is an important part woven throughout the Integrated Marketing Communications Plans.

This role is based on-site in Midland, MI.

What You’ll Do:

Owns marketing communications strategies and budget for the Personal Care market in NAR:

• Responsible for developing and implementing communication strategy in NAR, aligned with global strategy for the Personal Care market

• Leads and organizes in-person and virtual tradeshows/conferences/webinars.

• Leads communication strategy and content for product launches.

• Develops and implements digital plans including content development, updates, literature publishing to websites, email marketing

• campaigns and social media efforts (both organic and paid campaigns)

• Develops messaging, facilitates creative advertising campaigns, and writes communications materials, including public relations

• materials (press releases, fact sheets, etc.)

• Partners with distributors and equipment vendors to ensure business communications alignment, provides guidance and evaluation for joined promotional activities

• Defines KPIs to track ROI

• Owns marketing communications budget in NAR for the Personal Care market and oversees agency management, including agency

performance and relationship management, etc.

• Communicates and collaborates regularly with the global Consumer Solutions communications team to ensure alignment with

global market and communications strategies and to leverage and share communications materials

What You’ll Bring:

Required Skills/Qualifications:

•Deep understanding of strategic communications and ability to translate business strategy into communications strategy and the respective promotional tactics

•Strong execution of key tactical components of a larger strategy with expertise in tradeshow and event organization

•Strong project management and organizational skills; ability to prioritize and escalate among conflicting and large volume of demands; ability to perform well under pressure and within budget

•A bachelor’s degree in communications, public relations, journalism, marketing or related fields

•Min 5 years of relevant experience in Marketing Communications

•Advanced communications and message delivery skills, based on clear understanding of target audience(s)

•Initiative and ability to work and make decisions autonomously

•Excellent interpersonal and networking skills

•Be familiar with digital communications programs and a large variety of different content marketing tools

•Ability to positively contribute to a team-building and collaborative work environment

•Key behaviors include initiative, resourcefulness, problem-solving, abundance and ownership mentality, collaboration, bias for action rooted in strategy

What We Offer:

Along with competitive compensation, you will be eligible for the following benefits:

+ Multiple medical plan options to suit your family’s needs

+ Dental (including orthodontic coverage) and vision plans

+ Company paid Basic Life, AD&D, Short-Term and Long-Term Disability Insurance, and Employee Assistance Plan (EAP)

+ Healthcare and Dependent Care Flexible Spending Accounts (FSA)

+ 401k with Employer Match

+ Paid Time Off and Paid Holidays

+ Voluntary Benefits: Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Term and Dependent Life and AD&D, and Legal Services

+ Commuter Benefits

+ And much more

To learn more about becoming part of the Diversified team, visit us at our career site (https://onediversified.com/careers/careers-at-diversified) or email us at [email protected].

Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered.

If you require a reasonable accommodation to participate in the application or interview process due to a disability, please contact [email protected] so we can assist you.

Our compensation ranges reflect the cost of labor across several US geographic markets. The pay details below range from our lowest geographic market up to our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills and experience depending on the position offered, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

Job Details

Job Family Marketing

Job Function Brand/Product Management

Pay Type Hourly

Hiring Min Rate 30 USD

Hiring Max Rate 35 USD