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At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

The Manager, Front Store Marketing Strategy – Seasonal, is responsible for supporting the development and execution of marketing plans for the seasonal business, championing moments both big and small throughout the year. This role focuses on executing impactful campaigns, supporting strategic initiatives, and contributing fresh ideas to enhance the customer experience. The Manager will work closely with cross-functional teams to bring seasonal initiatives to life and will play a key role in managing and growing our new store brand, Joyward.

Responsibilities

Campaign Execution and Support

+ Execute seasonal marketing campaigns, ensuring alignment with business priorities and brand standards.

+ Integrate storytelling techniques into campaign execution, ensuring each seasonal initiative communicates a clear, engaging narrative that resonates with customers and reinforces brand values.

+ Support the development of business cases and marketing plans by leveraging customer insights, business data, and competitive analysis.

+ Assist in adapting strategies to evolving seasonal trends and emerging opportunities, contributing ideas for campaign innovation and improvement.

+ Track and report on campaign performance, providing actionable insights for future optimizations.

Brand Management

+ Identify and pursue net new opportunities to grow the Joyward brand, including developing brand roadmaps and collaborating with merchandising partners to inform product decisions and support successful collection launches and/or pilots.

+ Craft and communicate compelling brand stories that connect with customers and bring the Joyward brand to life across all marketing channels.

+ Collaborate with creative, merchandising, and marketing teams to ensure all campaigns and product collections are anchored in a strong, consistent narrative.

Cross-Functional Collaboration

+ Partner with merchandising, creative, media, analytics, and channel teams to execute seasonal initiatives.

+ Communicate campaign objectives, timelines, and results to stakeholders, ensuring clarity and alignment.

+ Build collaborative relationships across the marketing and merchandising organization to drive results.

Project and Time Management

+ Effectively prioritize tasks to maximize impact, adjusting as needed based on business needs and seasonal opportunities.

+ Manage project timelines and deliverables, escalating issues when necessary to keep work moving forward.

Required Qualifications

+ 3+ years of marketing experience with a strong foundation in brand management, retail or consumer marketing.

+ 2+ years of retail marketing or retail agency/strategy experience.

+ Experience supporting campaign execution and working cross-functionally.

+ Exposure to digital marketing and campaign measurement.

+ Strong organizational and communication skills.

Preferred Qualifications

+ Experience working in a highly-matrixed organization

+ Experience supporting or collaborating on product development initiatives, including bringing new products or brands to market.

+ Demonstrated ability to develop and execute brand storytelling strategies across multiple channels.

+ A customer-first mindset that drives decision-making within the in-store and online customer experience

+ Omni-channel marketing experience with a strong understanding of paid, owned, and earned channels

+ Quantitative skills (data analysis, sales trends, forecasting, market sizing) that can be used to organize and interpret data to create actionable insights

+ Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations

+ Highly motivated, self-starter who can thrive in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines

+ Ability to solve problems by identifying and removing barriers while maintaining a positive and collaborative attitude

+ Proven track record of working collaboratively with internal and external partners to deliver business results

+ Effective oral and written communication skills that can be used to articulate plans and strategies to a variety of stakeholders, including senior leaders

+ Strong PC knowledge including Microsoft Word, Excel, and PowerPoint

Education

+ Bachelor’s degree in Marketing, Business, or related field; MBA preferred

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

+ **Affordable medical plan options,** a **401(k) plan** (including matching company contributions), and an **employee stock purchase plan** .

+ **No-cost programs for all colleagues** including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

+ **Benefit solutions that address the different needs and preferences of our colleagues** including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 01/31/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.