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Overview

PenFed is hiring a (Hybrid) Sr Analyst, Loyalty Data & Reporting Analytics at our Tysons, Virginia location. The Senior Analyst of Loyalty Data, Reporting and Analytics will support the enterprise-wide loyalty program by providing in-depth data analysis, insightful reporting, and advanced analytics to drive program optimization and member-centric decisions. Reporting directly to the Assistant Vice President of Loyalty Program Strategy and Operations, this role focuses on transforming raw member data into actionable intelligence, monitoring key metrics, and ensuring data-driven strategies enhance engagement, retention, and overall program performance. The ideal candidate is a detail-oriented analytics expert with a strong background in financial services data, capable of leveraging tools and methodologies to deliver high-impact insights that align with PenFed.

Responsibilities

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.

+ Own and conduct the comprehensive analysis of PenFed member data, including behavior patterns, transaction history, and engagement metrics, to identify trends and opportunities for loyalty program improvements.

+ Develop and maintain robust reporting dashboards and visualizations using analytics tools to track program performance indicators such as enrollment rates, redemption activity, and retention impacts.

+ Collaborate with the AVP and cross-functional teams to define data requirements, key performance indicators (KPIs), and measurement frameworks that support strategic program objectives.

+ Perform advanced statistical analysis and predictive modeling to forecast member loyalty trends, segment audiences, and personalize incentive recommendations.

+ Monitor and evaluate the effectiveness of loyalty program features through A/B testing, ROI calculations, and cost-benefit analyses to inform operational adjustments.

+ Ensure data integrity and compliance by managing data collection processes, adhering to privacy standards and conducting regular audits for accuracy and security.

+ Prepare detailed reports and presentations on analytics findings, including visualizations and executive summaries, for delivery to leadership and stakeholders.

+ Integrate data from multiple sources, such as SFDC, digital platforms, and external partners, to create unified datasets for holistic program insights.

+ Stay abreast of industry benchmarks, competitor analytics, and emerging data technologies to recommend innovations in loyalty reporting and analytics practices.

+ Support budget management by analyzing program costs, forecasting resource needs based on data trends, and evaluating financial impacts of loyalty initiatives.

+ Assist in vendor evaluations and partnerships by accessing data capabilities, integration feasibility, and performance metrics of potential analytics tools or reward providers.

+ Mentor others and contribute to team knowledge sharing on best practices in data handling, reporting tools, and loyalty-specific analytics methodologies.

Qualifications

Equivalent combination of education and experience is considered.

+ Bachelor’s degree in data science, statistics, business analytics, finance, or a related field required; advanced degree or certifications (e.g., Google Data Analytics, Tableau Certified) preferred.

+ Minimum of five (5) years of experience in data analysis, reporting, or business intelligence, ideally within financial services, loyalty programs, or customer analytics.

+ Proven expertise in analytics tools such as Tableau, Power BI, SQL, Python/R for data manipulation, and advanced Excel for complex modeling and visualization.

+ Strong understanding of data privacy regulations, compliance standards, and ethical data practices relevant to member information in financial institutions.

+ Experience with predictive analytics, machine learning basics, and segmentation techniques to derive insights from large datasets.

+ Excellent problem-solving skills with the ability to translate complex data into clear, actionable recommendations for non-technical stakeholders.

+ Proficiency in project management and collaboration tools (e.g., Jira, Microsoft Teams) to support cross-functional initiatives.

+ Demonstrated ability to handle multiple priorities in a fast-paced environment while maintaining high accuracy and attention to detail.

+ Strong communication skills, including the ability to create compelling reports, dashboards, and presentations tailored to various audiences.

+ Knowledge of loyalty program metrics, customer relationship management (CRM) systems, and fintech trends in data analytics.

+ Ability to work collaboratively in a team setting, with a proactive approach to supporting strategic goals and operational needs.

Supervisory Responsibility

This position will not supervise employees.

Licenses and Certifications

Certification in analytics or related fields (e.g., Certified Analytics Professional) is a plus.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites, industry events, and be on-call is required.

About Us

Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment OpportunityPenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 402-639-8568.

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