• Social Media Content Marketing Manager

    Arvato Bertelsmann (Waltham, MA)


    In this role, as the Social Media & Content Marketing Manager (B2B), you will build, maintain, and grow Arvato’s community of clients & prospects by creating and sharing relevant content, as well as networking through social media, email, and phone. Acting as a support to the Business Development Team, you must plan persuasive approaches and pitches that will convince potential clients to do business with Arvato. You must develop a rapport with our target community and support introductions to the Business Development Team. YOUR TASKS

     

    * Create and implement social media strategies and campaigns to drive engagement, awareness, and action to advance our brand awareness and lead generation

    * Draft, edit, design, post, and manage content across multiple social media channels – especially LinkedIn, Twitter, and Instagram

    * Continuously screen & analyze Arvato’s solutions & capabilities and client operations for relevant best practices, competitive strength, and unique selling points as input for posts and storytelling

    * Analyze the competition and their strengths and weaknesses, and position Arvato’s strengths against them

    * Monitor & analyze campaign and social media KPIs, develop monthly reporting, and initiate optimizations and recommendations for improvements

    * Create and publish press releases PR in cooperation with our corporate PR team and build relationships to relevant media, editors, and influencers

    * Research potential clients and identify decision makers within the client organization, and document findings on the CRM system

    YOUR PROFILE

    * 3+ years proven work experience in B2B marketing with a focus on social media and content marketing

    * Established contacts and presence with social media channels – especially LinkedIn, Twitter, and Instagram

    * BS/BA degree in Marketing or a relevant field

    * Experience using AI tools for content creation, automation, and analytics (e.g., ChatGPT, Jasper, Midjourney, Notion AI, etc.)

    * Familiarity with AI-driven ad targeting and performance optimization

    * Industry experience in logistics outsourcing / 3PL preferred

    * Excellent writing skills (posts, articles, press releases)

    * Ability to self-manage, juggle multiple priorities, and pay strong attention to details

    * Excellent listening and communication skills with a strong ability to create and build relationships

    * Ability to produce high-quality work in a fast-paced, deadline-driven team environment

    WE OFFER

    * Medical, Dental, Vision, Life Insurance, and Disability Pay

    * 401(k) with company matching up to 6%

    * Paid Time Off, including paid holidays

    * Flexible Spending Accounts

    * Voluntary benefits such as legal and financial assistance, pet insurance, and more

    * Employee Assistance Program

    * Ongoing employee development opportunities including tuition reimbursement, scholarships, and training

    * Commuter benefits

    * Employee engagement activities

     

    EOE Protected Veterans/Disability