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Basic Function

Wolters Kluwer Tax & Accounting (TAA) is seeking a Director of Commercial Product Management responsible for defining Go-To-Market (GTM) strategy and executing the product vision and strategy across product lines, while leading growth, go-to-market execution, and revenue performance of our Performance Segment portfolio, including flagship products like TaxWise®, iFirm, and related products and services. This leader ensures alignment with business goals, drives cross-functional collaboration, and manages high-performing product teams to deliver solutions that meet market needs and customer expectations

This is a high-impact commercial leadership role responsible for defining and driving strategies across direct and indirect channels, including revenue accountability for our re-sale partner channel. You’ll set segment-level commercial strategies, shape market positioning, and lead cross-functional initiatives to deliver product success across acquisition, monetization, retention, and partner enablement. With a low span-of-control team, you will lead by influence and insight – not just headcount. You’ll be asked to manage complexity with agility, apply big-picture thinking, and drive precise tactical execution.

Essential Duties and responsibilities

Product Strategy & Vision

+ Define and communicate the product vision aligned with company objectives

+ Develop multi-year product roadmaps based on customer needs, market trends, and business priorities

+ Identify new market opportunities and evaluate build/buy/partner decisions

+ Improve Product adoption

+ Improve Customer Satisfaction (NPS)

Commercial Strategy & Revenue Ownership

+ Own the end-to-end revenue performance of the Performance Segment portfolio, across direct and re-sale partner channels.

+ Define and lead segment-specific GTM strategies, with a focus on customer acquisition, upsell, retention, and total business growth.

+ Create and optimize pricing models, packaging strategies, and revenue forecasts that reflect the needs of both direct and re-sale markets.

+ Assist in the build of financial plans and sales targets, ensuring visibility and accountability for channel contribution.

Defining and Executing Go-to-Market

+ Develop differentiated messaging, bundling, and promotional strategies that reflect the value proposition across customer segments and channels.

+ Partner closely with Sales, Marketing, and Customer Success to build and deliver effective GTM campaigns.

+ Monitor commercial KPIs, including customer acquisition, retention, and partner-led growth—making data-informed decisions to improve effectiveness.

Re-sale Partner Enablement

+ Support re-sale partners with access to sales collateral, launch assets, and training that enhance their ability to position WK products.

+ Lead quarterly business reviews and revenue planning sessions with key re-sale stakeholders to ensure joint accountability and shared success.

Customer Insight & Thought Leadership

+ Deeply understand tax preparer personas, needs, and seasonal buying behavior through direct engagement, market research, and VOC programs.

+ Represent the Performance Segment in internal strategy sessions, industry events, and other to-be-defined opportunities.

+ Lead customer-facing sessions (e.g., roadshows, partner roundtables, webinars) to reinforce WK’s brand, roadmap, and platform vision.

Team & Cross-Functional Leadership

+ Manage and coach a small team of commercially focused product managers aligned to product line.

+ Work cross-functionally with Product, Engineering, Marketing, Finance, and Sales to ensure delivery of roadmap and business goals.

+ Champion a culture of measurable outcomes, tactical execution, and continuous improvement, particularly during tax season peaks.

Other Duties

Performs other duties as assigned by supervisor.

Job Qualifications

Education: Bachelor’s degree in Business, Product Management, Marketing, or related field; MBA preferred

Experience:

+ 8+ years in product management, commercial strategy, product marketing, or channel development—preferably in B2B or prosumer software markets.

+ Proven experience owning revenue goals, defining pricing strategies, and leading GTM execution across both direct and channel sales models.

+ Familiarity with tax software markets, seasonal sales cycles, or high-volume/low-margin product portfolios a strong plus.

+ Experience working with resellers, franchise networks, or indirect channel partners is strongly preferred.

Other Knowledge, Skills, Abilities or Certifications:

+ Strategic thinker with strong commercial instincts and P&L accountability.

+ Excellent collaboration and cross-functional leadership, with ability to lead through influence.

+ Deep understanding of channel dynamics, reseller motivation, and partner relationship management.

+ High level of comfort with business modeling, data analysis, and KPI tracking.

+ Strong communicator and storyteller who can translate product strategy into clear market narratives.

+ Curious, adaptable, and results-oriented, with a high sense of ownership and urgency.

Travel requirements

20%

Physical Demands

Normal office environment.

_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA: $208,800 - $295,550

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.