• Assistant Media Planner

    Zimmerman Advertising (Fort Lauderdale, FL)


    Overall Objective

     

    The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.

    Responsibilities

    + Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives

    + Work with media vendors and negotiate rates

    + Maintain status reports on all interactive media initiatives

    + Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys

    + Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes

    + Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns

    + Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations

    + Reads and selects articles to include in our research archive and send to team weekly

    + Assist in the monitoring and preparation of periodic media campaign reviews

    Requirements:

    + Bachelor’s degree in Marketing, Advertising, Communications, or closely related field

    + Entry-Level experience is required, preferably an Internship with a full-service Advertising, PR, or Marketing agency

    + Must be able to work full-time onsite in our Fort Lauderdale, FL office

    + The ability to analyze data and draw actionable insights is crucial for understanding campaign performance

    + MS Office: Excel, Word and PowerPoint with effective writing skills

    + Strong verbal and written communication is needed to collaborate with team members and clients

    + Knowledge of Media is highly preferred; Digital, Traditional, and Social

    + Attention to detail is essential for managing multiple media placements, budgets, and deadlines accurately

    + Presentation skills and experience are highly desirable

     

    Required SkillsRequired Experience