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About the Role

We are seeking an experienced **Group Sales Manager** to lead sales strategy and execution for the **Sweeper & Safety Group** , which includes **Schwarze Industries, ODB (Old Dominion Brush), Nitehawk Sweepers, and Royal Truck & Equipment** . These businesses serve municipal, contractor, and industrial markets with industry-leading street sweepers, debris collectors, and truck-mounted safety equipment.

The Group Sales Manager will oversee direct and dealer channel performance, CRM utilization, market forecasting, marketing campaigns, and coordination of trade shows. A critical responsibility is leading product management input through the pragmatic framework of Voice of the Customer (VOC) — ensuring customer insights shape the product roadmap and drive long-term growth.

This role reports directly to the **Group Vice President of Sweeper & Safety** and will play a central role in unifying sales efforts across the four brands.

What You’ll Do

+ **Sales Leadership & Strategy**

+ Develop and execute sales strategies across Schwarze, ODB, Nitehawk, and Royal aligned with revenue and profitability goals.

+ Establish group-wide sales targets, KPIs, and reporting cadence.

+ Monitor market and competitive trends, adapting strategy accordingly.

+ **Channel & Customer Management**

+ Oversee direct sales and dealer/distributor networks across Sweeper & Safety brands.

+ Strengthen dealer programs (training, incentives, performance tracking).

+ Serve as a senior partner to major accounts, supporting negotiations and long-term growth.

+ **CRM, Forecasting & Analytics**

+ Drive consistent CRM usage across all four brands for pipeline management and forecasting.

+ Ensure data accuracy and pipeline visibility to support executive decision-making.

+ Deliver timely forecasts for bookings, backlog, and market demand.

+ **Product Management & VOC**

+ Lead product management input using VOC to capture structured customer feedback across all Sweeper & Safety companies.

+ Translate insights into product requirements, feature prioritization, and business cases.

+ Partner with engineering and product teams to align product roadmaps with customer needs.

+ **Marketing & Trade Shows**

+ Collaborate with marketing on campaigns, promotions, and product launches for all group brands.

+ Oversee planning, logistics, and execution of trade shows and industry events.

+ Ensure lead capture and follow-up processes are effective across companies.

+ **Team Leadership & Coordination**

+ Manage and mentor a high-performing group sales team.

+ Promote collaboration across sales, marketing, product, operations, and service functions.

+ Share best practices and create consistency across Schwarze, ODB, Nitehawk, and Royal.

What We’re Looking For

+ Bachelor’s degree in Business, Engineering, Industrial Management, or related field.

+ 7–10+ years of B2B industrial/manufacturing sales experience, including 3–5 years managing direct and dealer channels.

+ Proven success in sales strategy, forecasting, and achieving targets.

+ Experience with CRM platforms (Salesforce, Microsoft Dynamics, etc.).

+ Familiarity with **Pragmatic Institute framework** and VOC methodologies.

+ Strong leadership, communication, and negotiation skills.

+ Financial acumen (pricing strategies, margin management, cost-to-serve).

+ Willingness to travel 50%.

What We Offer

+ Competitive compensation and performance-based bonus

+ Comprehensive health, dental, and vision benefits

+ 401(k) with company match

+ Professional development opportunities, including Pragmatic training and leadership development

+ A culture that values collaboration, innovation, and customer success

Success in the First 12 Months

Within the first year, the Group Sales Manager is expected to:

+ **CRM Adoption:** Achieve 95% adoption of standardized CRM processes across all four brands, with full pipeline visibility and reporting accuracy.

+ **Dealer Network Performance:** Launch and implement a dealer scorecard program, with measurable improvements in dealer engagement including quarterly reviews, training participation, and sales growth collaboration.

+ **Forecast Accuracy:** Deliver quarterly sales forecasts with at least 90% accuracy on bookings, backlog, and revenue across the Sweeper & Safety portfolio.

+ **VOC Program:** Establish a structured Voice of the Customer program (aligned to Pragmatic framework), producing actionable insights and influencing at least one major product roadmap decision.

+ **Team Development:** Build a cohesive group sales team with clear KPIs, accountability, and professional development plans in place.

Join us in driving growth and innovation across Schwarze, ODB, Nitehawk, and Royal.

If you’re a strategic sales leader ready to unify group-wide sales efforts and influence product direction, we’d love to hear from you.

Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).