• VP, Digital Strategy

    Bayer (Whippany, NJ)


    At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

     

    VP, Digital Strategy

    Position Overview:

    The VP, Digital Strategy has the responsibility to build, develop and lead the new US Pharma Digital Organization. They will shape the vision and strategy and drive functional excellence in digital capabilities across the portfolio.

     

    This critical role will build and lead a creative, integrated, multi-channel digital team to evolve our brands along with our go-to-market strategies. The team will develop digital strategies and connected experiences that engage and activate patients, HCP’S and all stakeholders with our brands. This includes driving new value creation through identifying and developing capabilities, establishing transformative partnerships and exploring new business models. In addition, this position will align and integrate with the Global Pharma Digital strategy.

    YOUR TASKS AND RESPONSIBILITIES

    + Lead the creation of the digital vision, strategy and processes for digital capabilities across the US Pharma Portfolio

    + Leads the team to develop digital capabilities for creating, measuringand implementing connected, multi-channel plans and content strategiesto drive engagement across all digital platforms

    + Provides guidance on use of capabilities for business leaders andbrand teams by leveraging a customer-centric approach which aligns bothHCP, Patient and business needs

    + Establish a data-driven culture to continually analyze ROI and refine strategies to increase customer engagement.

    + Participate in agency pitches and annual performance reviews covering

     

    all key vendors including Advertising, Digital, PR, Promotion.

     

    + Scout, select and implement new digital opportunities to ensure on-going innovation.

    + Research and implement the latest tools and emerging best practices and technologies from the market

    + Developed key relationships with digital media channels (Amazon,Google, Facebook, etc.)

    + Build in-house media team and capabilities

    WHO YOU ARE

    + B.A./B.S. required; MBA preferred

    + 12 years digital industry work experience required, includingdigital/tech company/agency, CPG, or pharmaceuticals.

    + Experience in customer engagement strategies.

    + In-depth experience with integrated marketing and communications programs including strategic development, creative development, analysisand implementation

    + 3+ years’ experience in a supervisory role, or position leading a team or Teams collaboratively through influence

    + Solid expertise with online marketing tools and web-based technologies

    + In-depth knowledge of how digital channels work

    + Strong analytical skills / Tech/Digital Savvy

    + Experience working with global teams and organizations

    + Experience with implementing change in complex organizations

    + Cultural Belief Competencies: Customer Obsessed, Speak Up and Listen,

    + Take Accountability, One Team, Grow Talent

     

    The incumbent for this position will be based in Whippany, NJ. This posting will be available until November 26th

    Location:

    United States : New Jersey : Whippany

    Division:

    Pharmaceuticals

    Reference Code:

    857332