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We are seeking an innovative and strategic **Product Manager/Strategist** to lead our SEO, GenAI Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. In this role, you will drive the Client’s digital visibility strategy across traditional search engines, emerging AI platforms, and app marketplaces to maintain our position as the premier destination for consumers.

Req# 920464218

Responsibilities

+ Strategic Leadership and Collaboration

+ Define and prioritize overarching SEO, GEO, and ASO strategies to sustain client's position as a market leader in online sales

+ Collaborate with key executive stakeholders to align vision and balance organizational needs effectively

+ Work within the Product Management organization to leverage best practices across digital channels impacting multiple platforms

+ GenAI and Digital Optimization

+ Develop and execute GenAI Engine Optimization (GEO) strategies ensuring client's content is effectively surfaced by models like ChatGPT, Gemini, and Perplexity

+ Monitor and analyze how generative AI models interpret and present content, iterating strategies to maximize visibility and maintain brand integrity

+ Stay current on AI search engines and their influence on SEO and GEO to adapt content strategies accordingly

+ Performance Metrics and Product Management

+ Define GEO-specific success metrics such as AI-driven traffic, engagement from conversational platforms, and brand mentions in GenAI outputs

+ Drive the SEO/GEO roadmap by partnering with business teams to define product and project strategies, guiding prioritization and implementation

+ Manage day-to-day GEO & SEO issues, maintain a groomed backlog, and assess technical questions in collaboration with engineering and vendors

Requirements

+ 3-7 years in product management with a history of launching effective SEO features for large transactional websites

+ 3-7 years in consumer-based online experience

+ Demonstrated expertise in optimizing content for GenAI engines and conversational AI, including knowledge of prompt engineering and large language models (LLMs)

+ Strong leadership, strategic thinking, agile methodology experience, and proficiency with SEO tools and analytics platforms

+ Experience working with SEO partners like BrightEdge, Optiversal, AddStructure, Botify, Yext, Ayima, Gummicube

Nice to have

+ Excellent communication skills with the ability to translate complex technical concepts for non-technical stakeholders

+ Data-driven decision-making approach with strong analytical capabilities

+ Forward-thinking mindset to anticipate changes in search and AI technology

+ Team leadership experience with proven ability to influence cross-functional teams

+ Passion for beauty, e-commerce, and digital innovation

We offer

+ Medical, Dental and Vision Insurance (Subsidized)

+ Health Savings Account

+ Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

+ Short-Term and Long-Term Disability (Company Provided)

+ Life and AD&D Insurance (Company Provided)

+ Employee Assistance Program

+ Unlimited access to LinkedIn learning solutions

+ Matched 401(k) Retirement Savings Plan

+ Paid Time Off

+ Legal Plan and Identity Theft Protection

+ Accident Insurance

+ Employee Discounts

+ Pet Insurance

+ Employee Stock Purchase Program

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.Engineer the Future with a Career at EPAM (https://www.youtube.com/embed/NU\_mnNITn2o?si=IiCxyQ4sr1YJWxDG)

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $130,000 - $160,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

Applicants and Employees in Unincorporated Los Angeles County: The Los Angeles Fair Chance Ordinance (LAFCO) requires employers conducting criminal history checks for applicants or employees to state the job duties for which certain criminal history may have a direct, adverse and negative relationship. For this position, these job duties include: engaging with clients, employees, and other third-parties (including the general public); accessing company and client information, IT systems and infrastructure, assets, property, and products, including proprietary coding, programs, applications, and data; and appropriately handling such information, including company and client confidential and personal information. For this reason, certain criminal history may result in the withdrawal of a condition offer of employment. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the LAFCO and the California Fair Chance Act.

EPAM welcomes all applicants and will consider qualified candidates with criminal history such as arrest and conviction records in a manner consistent applicable law, including the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring.

H1B visa sponsorship is not available for this position.

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.