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Product Manager, Innovation

_Work Mode: Onsite_

**Location: ** Onsite 4 – Kohler, WI

Opportunity

Are you ready to turn groundbreaking ideas into market-shaping realities? We’re looking for a dynamic and strategic Product Marketing Manager to join our Transformative Innovation Team—a group dedicated to redefining categories and creating new-to-world solutions.

In this high-impact role, you’ll be the bridge between disruptive product concepts and market success, crafting strategies that position innovations for early validation and commercialization. You’ll combine deep consumer insights, bold business model thinking, and creative go-to-market strategies to bring visionary ideas to life.

TARGETS

Strategic Marketing & Market Development

+ Define target consumer segments, value propositions, and go-to-market strategies for disruptive product innovations.

+ Develop and validate demand hypotheses through rapid consumer feedback loops and market experiments.

+ Identify market white spaces and unmet needs to inform pipeline development and opportunity sizing.

Concept Communication & Storytelling

+ Craft compelling product narratives, positioning statements, and innovation roadmaps tailored for internal stakeholders, early customers, and partners.

+ Build marketing tools and communication frameworks that enable internal alignment and external validation.

Early Commercial Strategy

+ Shape early-stage business cases, pricing models, and channel strategies – ROI modeling.

+ Lead competitive landscaping and trend analysis for emerging categories and technologies.

+ Partner with finance, R&D, and sales to align innovation efforts with commercial feasibility and scalability.

Cross-functional Leadership

+ Act as the marketing voice in cross-functional “tiger teams” for breakthrough delivery projects.

+ Partner with brand, R&D, insights, design, and commercial teams to ensure innovation is anchored in consumer and market truths.

Launch Planning (Pre-Commercial Readiness)

+ Develop pre-commercial marketing plans, pilots, and launch tests for concepts nearing scale readiness.

+ Inform future brand and customer acquisition strategies by gathering early market traction data.

Skills/Requirements

+ Bachelor’s degree in Marketing, Business, Engineering, or related field; MBA preferred.

+ 5+ years of experience in product marketing, innovation strategy, or brand management; experience with disruptive or startup-style innovation desireable.

+ Demonstrated experience developing go-to-market strategies for new products or categories.

+ Strong skills in strategic thinking, storytelling, market analysis, and consumer insight synthesis.

+ Proven ability to thrive in ambiguity and a fast-paced, experimental environment.

+ Experience leading cross-functional teams and working with early-stage product development.

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_Applicants must be authorized to work in the US without requiring sponsorship now or in the future._

_We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $119,950 - $186,550. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location._

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [email protected] . Kohler Co. is an equal opportunity/affirmative action employer.