• SEO Specialist

    Robert Half The Creative Group (Miami, FL)


    Description

    Robert Half is seeking an experienced SEO Specialist to support a key government client with a focused quarterly analytics project. The consultant will analyze three months of performance data using GA4, Google Search Console, and SEMrush, then translate those findings into a refined, executive-ready Quarterly SEO Report. This role requires a strong grasp of technical and content SEO, exceptional writing skills, and experience supporting structured or regulated environments preferably within government, public sector, or large enterprise ecosystems.

    Key Responsibilities

    SEO & Traffic Performance Analysis (GA4)

     

    + Review three months of website activity to assess organic traffic trends

    + Analyze branded vs. non-branded behavior and cross-channel influence (Direct, Referral, Organic Social)

    + Identify movement patterns and emerging performance themes

     

    Search Visibility Evaluation (Google Search Console)

     

    + Surface top gaining and declining queries

    + Review page-level ranking, impression, and CTR performance

    + Provide insights related to seasonality, testing cycles, or content shifts

     

    Backlink Health Assessment (SEMrush)

     

    + Evaluate new and lost backlinks, authority strength, and relevance

    + Assess link quality across .gov, .edu, .org, and high-authority domains

    + Identify toxic/spam indicators and propose mitigation or outreach strategies

     

    Technical SEO Review (SEMrush Site Audit)

     

    + Analyze site indexing, crawlability, and structural SEO foundations

    + Summarize Core Web Vitals, mobile performance, and page-level technical health

    + Identify structural gaps such as missing H1s, thin content, or hreflang inconsistencies

     

    RootIQ & Insight Synthesis

     

    + Identify 3–5 major performance signals

    + Conduct root-cause analysis to clarify drivers of traffic and visibility changes

    + Translate findings into clear implications and prioritized recommendations

     

    Quarterly SEO Report Development

     

    + Produce a polished, branded report suitable for government-level stakeholders

    + Present narrative insights, trend analysis, and visual summaries (charts/tables)

    + Deliver clear, actionable recommendations for next-quarter strategy

    Requirements

    Qualifications

    + Advanced hands-on experience with GA4, Google Search Console, and SEMrush

    + Strong ability to interpret data and translate findings into meaningful recommendations

    + Proven experience producing structured, client-facing SEO or analytics reports

    + Exceptional written communication and attention to detail

    + Comfortable working independently, managing deadlines, and producing high-quality deliverables

    + Familiarity with government, education, or large public-sector digital environments is highly desirable

     

    Deliverable Expectations

     

    The final output will be a comprehensive Quarterly SEO Report that summarizes three months of performance across traffic, search visibility, backlink health, and technical site conditions. The report should provide a clear, strategic narrative supported by visuals and prioritized recommendations. It should offer more depth and direction than a monthly update while remaining streamlined compared to a full annual audit.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .