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Digital Media & Design Specialist

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Digital Media & Design Specialist

Salary

$60,798.00 - $80,000.00 Annually

Location

Boca Raton, FL

Job Type

Full-Time

Job Number

04503

Department

City Manager - Admin, IT, MS

Division

Communications 04/02401

Opening Date

11/25/2025

Closing Date

12/9/2025 11:59 PM Eastern

FLSA

Exempt

Bargaining Unit

+ Description

+ Benefits

+ Questions

General Statement of Job

The Digital Media & Design Specialist is part of the City of Boca Raton's award-winning Communications & Marketing Division, which is responsible for marketing, public information, and storytelling on behalf of the City. This position plays a key role in developing and executing digital communications; planning, creating, and managing content on the City’s website and MyBoca app; and creating high-quality graphic design for print and digital platforms. The Digital Media & Design Specialist ensures the City’s digital presence, branding, and visual materials are consistent, engaging, and accessible to the community. Under the supervision of the Communications & Marketing Manager, the position provides flexibility, including potential for a remote work schedule.

Essential Functions

+ Provides full-time oversight of website and mobile app content creation to keep the information accurate, timely, organized, and accessible.

+ Works closely with City departments and divisions to assure web navigation, presentation and content are integrated with and support other City communication initiatives and reflect City editorial, graphics, and other standards.

+ Educates and trains designated City employees in using the website content management system to design and post relevant information to the City website.

+ Plans, creates, and manages digital content for the City's various online platforms.

+ Creates & designs multimedia projects including video, photography, print & TV web for public information, visually pleasing content for the website and internal uses.

+ Utilizes all components of the website and mobile app using best practices and makes recommendations for enhancements, changes, and upgrades.

+ Maintains ADA compliance across all digital content.

+ Coordinates ADA compliance for documents through training and remediation services.

+ Uses data from website analytics and compliance software and newsletters to assist in content creation decisions.

+ Prepares accurate monthly and annual website analytics reports to capture and improve civic engagement and increase web alerts and subscriptions.

+ Creates and implements innovative engagement features and content that include notifications, alerts, e-newsletters, and interactive messaging.

+ Assists in creating digital tools such as e-newsletters, alerts, and notifications.

+ Coordinates and creates e-marketing tools for use by departments and across media platforms.

+ Uses multimedia applications (video, photography, graphics) to create regular e-marketing newsletters and communications (internal and external) and manages subscriber lists.

+ Monitors and responds to citizens and follows up among departments for service requests made through the app and online.

+ Supports the coordination of photographic opportunities and takes photographs as required.

+ Videotapes projects as necessary.

+ Assists with video production for web, social media, and presentations.

+ Assists with all City social media accounts and campaigns.

+ Assists in preparation and dissemination of emergency information.

+ Assists in preparing emergency communications.

+ Assists the Communications Division at emergency events and/or the City's Emergency Operations Center (EOC) during an emergency.

+ Work closely with the Communications & Marketing team to brainstorm and execute creative concepts for Citywide initiatives.

+ Represents the Division at community events, programs, and during emergency operations when needed.

When assigned Graphic Design functions:

+ Design and produce creative materials for all communication channels, including social media, digital ads, web, print, signage, and video.

+ Develop and maintain visual consistency across City brands, projects, and campaigns.

+ Manage workflow for design requests and coordinate with team on graphic needs.

+ Create and design content for the City's Annual Review and other key publications.

+ Manage and maintain digital assets via a digital asset management system.

+ Prepare final print-ready files, review proofs for accuracy, and coordinate production with printers to ensure high-quality printed materials.

+ Capture and edit photos and video for marketing, events, and public information.

Knowledge, Skills and Abilities

Knowledge of:

+ Design and produce creative materials for all communication channels, including social media, digital ads, web, print, signage, and video.

+ Develop and maintain visual consistency across City brands, projects, and campaigns.

+ Manage workflow for design requests and coordinate with team on graphic needs.

+ Create and design content for the City's Annual Review and other key publications.

+ Manage and maintain digital assets via a digital asset management system.

+ Prepare final print-ready files, review proofs for accuracy, and coordinate production with printers to ensure high-quality printed materials.

+ Capture and edit photos and video for marketing, events, and public information.

Skilled in:

+ Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom), Canva, Google Analytics and Microsoft Office 365.

+ Photography, videography, and basic editing.

+ Writing, editing, and proofreading with attention to detail.

+ Organizing multiple projects and meeting deadlines in a fast-paced environment.

+ Communicating effectively, both verbally and in writing.

+ The use of computers and related software to a high level of proficiency.

+ Web layout, content design, and management.

Ability to:

+ Develop creative, brand-aligned digital and print designs.

+ Manage multiple priorities and adapt to shifting deadlines.

+ Collaborate effectively across departments and with external partners.

+ Work independently and as part of a team.

+ Establish and maintain effective working relationships with co-workers, vendors, and City officials.

+ Serve the public and interact with honesty, integrity, and respect with City values.

+ Occasionally work evenings or weekends for events or emergencies.

+ Write, edit, and proofread for accuracy.

+ Multitask, adapt to shifting priorities, and meet deadlines.

Minimum and Preferred Qualifications

+ Bachelor’s degree in communications, marketing, public relations, graphic design, or related field.

+ Two (2) years of progressive experience in digital marketing, communications, graphic design, web or media projects.

PREFERRED QUALIFICATIONS:

+ Experience with website creation, content management systems, and mobile applications.

+ Experience in content management for mobile apps.

+ Public sector or government-related communications experience.

Additional experience is accepted as a minimum requirement in lieu of the postsecondary degree on the following basis: additional four (4) years in lieu of the bachelor’s degree, and additional two (2) years in lieu of an associate degree.

of an associate degree.

SPECIAL REQUIREMENTS:

+ State of Florida Class “E” driver’s license.

POST OFFER PRE-EMPLOYMENT SCREENING REQUIREMENTS:

Final offer and employment are contingent upon successful completion of the following post-offer, pre-employment screening items:

+ Criminal Background Check

+ Employment Verification

+ Motor Vehicle Report

The City of Boca Raton is an Equal Opportunity (https://www.myboca.us/1226/Equal-Employment-Opportunity) , Inclusive, Veteran's Preference Employer and Drug Free Workplace. It is the policy of the City of Boca Raton to prohibit discrimination on the basis of race, color, religion, gender, gender identity or expression, marital status, age, national origin, disability, pregnancy, familial status, sexual orientation, genetic information, or any other status or condition protected by applicable federal, state or local laws.

BENEFITS SUMMARY

Full-Time Non-Bargaining Employees

ANNUAL LEAVE: Shall accrue prior to an employee attaining permanent status in the classified service, and may be used after six (6) months of employment at the sole discretion of the Department Head, but it shall not be paid out upon resignation or termination unless the employee has attained permanent status (one full year). The maximum accrual is 360 hours.

Year of ServiceAccrual

0 to 5 full years8 hours per month

5 to 10 full years10 hours per month

10 to 15 full years12 hours per month

15 full years and over14 hours per month

CASH OUT OF ANNUAL LEAVE: Employees who have attained permanent status shall be permitted to cash out up to forty (40) hours of accrued and unused Annual Leave, either in a single lump sum payment or two or more partial payments, each fiscal year.

SICK LEAVE: 8 hours per month. Any hours in excess of 960 will be paid off annually at 50%. Upon retirement, employees with a minimum of 5 years continuous service will receive 50% of sick leave balance. Termination for reasons other than retirement shall be entitled to payment for accrued, but unused sick leave, as follows:

Years of servicePercentage

Less than 2 full years0%

2 to 5 full years10%

5 to 10 full years20%

10 full years or more30%

Retirement (normal, early or disability)50%

HEALTH INSURANCE (Premiums): Employee Medical (Base Plan) - Paid 100% by City. Employee contributions are required for the buy up employee coverage plans. Employee Dental (DHMO or Basic PPO Plan) & Vision (Basic Plan) paid 100% by City. Employee contributions are required for the Employee + Dependent(s) for the Medical, Dental, & Vision Plan.

CONTINUOUS SERVICE BENEFIT: As of December 1 each year - Paid during the month of December.

Year of ServiceBenefit

5 to 10 full years$600 annually

10 to 15 full years$800 annually

15 full years and over$1,100 annually

RETIREMENT PLANS: The two pension/retirement options are listed below:

+ An option to enroll in a Defined Contribution Retirement Plan. The Defined Contribution Retirement Plan will not require a mandatory contribution. The City will contribute seven (7%) percent of the annual base wages annually. The vesting period for this plan shall be one (1) year from date of hire in the classified service, which coincides with your one-year probationary period.

+ An option to enroll in a Defined Benefit Retirement Plan option is available. There is a ten (10) year vesting period with a multiplier of 2.00% at normal retirement and a mandatory seven and three-quarters (7.75%) percent employee contribution.

+ The two (2) options will be fully explained prior to an irrevocable selection.

Optional: 457 Deferred Compensation Savings Plan is available.

HOLIDAYS: 15 per year: 12 recognized holidays and 3 floating days which are allocated for the fiscal year beginning October 1, to all 8 hour per day employees. Employees hired between October 1 and March 31 shall receive 3 floating holidays. Employees hired between April 1 and September 30 shall receive 1.5 floating holidays. Floating holidays must be used within the fiscal year. Non-task employees working 10-hour days receive 10, 10-hour paid holidays but do not receive floating holidays.

FUNERAL LEAVE: Up to 3 workdays - In State; Up to 5 workdays - Out of State

TUITION REIMBURSEMENT: Full-time employees are eligible for tuition reimbursement as outlined in the City’s Tuition Reimbursement Policy which is available in Human Resources and subject to the availability of departmental funds.

MILITARY LEAVE: Members in military reserve units who attend annual training are entitled to paid leave not to exceed 30 days each calendar year.

EAP: Employees, spouses, and eligible dependents have access to five (5) face-to-face sessions with a counselor through Cigna's Employee Assistance Program (EAP). Services include assistance with legal, financial, parenting, elder care, pet care, and identity theft.