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Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

We are seeking an Associate Director, Strategic Planning to join our dynamic team of shopper marketing and commerce experts. This is a key role supporting one of our large CPG clients across multiple brands and verticals.

Responsibilities

Growing Client Brands and Business:

+ Serve as senior-level contact for an individual client business and their brands. Demonstrate a solid grasp of current industry dynamics and be able to provide an agency perspective on the impact, influence, and implications of these dynamics on brand or agency health.

+ Provide long-term perspective for brand and business growth that exceeds the scope of individual projects. Be able to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams; connect the vision to business imperatives and measures.

+ Develop working hypotheses and methods to test/apply thinking to a variety of marketing challenges that leads to the discovery of new insights.

+ Ensure proactive strategic thought leadership across the integrated marketing mix; be able to effectively apply and integrate strategy into the agency process.

+ Identify unmet research/planning needs and knowledge gaps in clients’ business. Lead the solution and develop into out-of-scope revenue opportunities for the agency.

+ Grow the role of Strategic Planning through the development of effective working relationships with key clients and Senior Management.

Agency Initiatives/Growth/Management:

+ Make original contributions to Agency growth through contributions to original research/thinking, participation in internal cultural initiatives.

+ Supervise and advance the growth of Strategic Planning staff. Oversee the quality of their work.

+ Create dialogue and share innovations and new methods across internal teams (account service, creative, customer development, media, production, etc.).

+ Intellectual property – develop and adapt to the TMA business, all TMA Network intellectual property ensuring it helps to deliver on TMA goals and positioning

Demonstrations:

Original & Proprietary Intellectual Property

+ Conducts primary research, client, or agency.

+ Uses proprietary strategic models and helps with institutionalization.

+ Develops and participates in client presentations.

+ Helps to lead and develop people on the team (indirectly and directly).

+ Identifies new opportunities for revenue growth with clients.

+ Supports annual planning initiatives with clients.

+ Supports new business RFP & pitching efforts.

+ Identifies unmet needs within the department, develops proposals to satisfy needs.

+ Supports wider agency initiatives.

+ Supports the creation of white papers, agency “points of view”, blog posts, etc.

Agency Initiatives

+ Continues to assist in knowledge sharing through internal communication events, training, and other written materials.

Agency Growth

+ Responsible for client relationships at senior level.

+ Participates in new business pitches.

+ Develop and merchandise Strategic Planning “products”.

+ Help the wider team attract, train, and develop talent, ensuring Strategic Planning keeps a diversity of skills, backgrounds, and experience.

Qualifications

A bachelor’s degree (recognized internationally) plus:

+ 7 plus years of professional service experience with regular client contact (minimum of 3 years in a commerce/shopper marketing environment).

+ 4 plus years of hands-on qualitative research expertise and or ethnography experience or of advanced quantitative methods.

+ 1 plus year of management/supervision experience.

+ Appreciation for qualitative and quantitative research techniques.

+ Branding fundamentals.

+ Strong analytical skills.

+ Strong intuitive skills.

+ Ability to conceptualize an integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR, etc.).

+ Ability to inspire creative process.

+ Ability to recognize and develop creative ideas.

+ Excellent professional presentation skills.

+ Excellent interpersonal skills.

+ Excellent communication skills (written and verbal).

+ Collaborative – strong team working skills but also a self-starter.

+ Organized and detail-oriented - must demonstrate attention to detail and ability to handle multiple tasks/projects.

+ Solution-oriented, bias for action and implementation.

+ Positive attitude towards the role, the department, agency, and its clients.

+ Positive professional team player who takes ownership of tasks and who seeks and accepts other responsibilities.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $81,225 to $129,987 annually This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/5/2025.

All your information will be kept confidential according to EEO guidelines.