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Education Content Coordinator
- Smith Bucklin Corp (Chicago, IL)
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Education Content Coordinator
Content Chicago, IL
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Description
The Education Content Coordinator will serve as a pivotal link between the ANPD Nursing Professional Development (NPD) team and the Marketing & Communications Services department. This role will be primarily responsible for creating, maintaining, and optimizing educational content on the ANPD website — drawing from NPD-team output, member insights, and organic content sources — and ensuring that our digital education offerings reflect up-to-date, relevant, engaging material that supports ANPD’s mission and strategic goals. The successful candidate will be detail-oriented, tech-savvy, collaborative, and skilled at translating subject-matter input into compelling online learning and resource experiences.
The Education Content Coordinator will play a crucial role in how ANPD’s educational resources are presented, accessed, and engaged with online. By bridging the NPD team’s subject-matter expertise and the Marketing & Communications team’s digital delivery expertise, this role helps ensure that ANPD’s website is a dynamic, user-friendly portal for learning and professional development — ultimately supporting ANPD’s mission to advance and support neighborhood and professional development practitioners. Success in this role will be measured by content accuracy and timeliness, website engagement metrics, feedback from internal stakeholders, and contribution to overall education program growth.
Key Responsibilities
+ Work closely with the NPD team to identify, review, and curate educational materials (e.g., webinars, white papers, case studies, toolkits, neighborhood spotlights) for website publication.
+ Serve as the conduit between the NPD team (subject matter experts) and the Marketing & Communications team (content scheduling, brand alignment).
+ Develop and deliver digital marketing strategies and tactics, including SEO, SEM, content marketing, and digital advertising.
+ Draft, edit, format and upload content to the ANPD website including updating existing pages, creating new pages/modules, and archiving or retiring outdated content.
+ Monitor and maintain consistency of tone, branding, style, and structure across education/web content.
+ Capture and integrate “organic” community platform (The Neighborhood) content into education resources and website pages.
+ Collaborate with marketing on content calendars, web analytics/metrics (traffic, engagement, completion rates), and make recommendations for optimizing education content performance (e.g., keyword usage, tags, cross-linking, calls-to-action).
+ Assist in coordinating multimedia or interactive elements (e.g., video) in partnership with the NPD team and external vendors as needed.
+ Ensure quality assurance of web content: proofing, link checking, responsiveness across devices, accessibility compliance (where applicable).
+ Track and report on website content performance (e.g., new page views, returning visitors, downloads, engagement).
+ Maintain a strong working knowledge of best practices in digital education delivery, CMS/web publishing workflows, and user experience principles.
+ Stay attuned to new program development to proactively suggest new website education content or updates.
+ Apply the use of all eLearning and technology tools to support client education initiatives, including a variety of abstract management tools, eLearning development software, web-conferencing tools, virtual platforms and live capture/recording tools.
+ Support development of educational programming including webinars, convention planning, new programs, etc.
Qualifications
Required
+ Bachelor’s degree in communication, marketing, education, digital media, or a related field (or equivalent experience).
+ Minimum 2-4 years’ experience in content coordination, web publishing, digital education support, or related role.
+ Proficient in HTML, basic coding, marketing automation, and digital advertising applications.
+ Proficient in using core Microsoft applications, including Excel, Outlook, PowerPoint, and Word, and social media, including Facebook, Instagram, LinkedIn, X, and YouTube.
+ Strong writing, editing and proofreading skills; ability to translate subject-matter content into clear, engaging web-friendly formats.
+ Familiarity with basic web analytics (e.g., Google Analytics), SEO fundamentals, and metrics-driven content optimization.
+ Ability to manage multiple projects concurrently, prioritize work, and meet deadlines in a fast-paced environment.
+ Excellent interpersonal and collaboration skills: comfortable working across teams (education, marketing, external contractors) and managing stakeholder input.
+ High level of attention to detail and commitment to quality (content accuracy, links, formatting, accessibility).
+ A self-starter who is comfortable proactively identifying content opportunities, suggesting improvements, and working with minimal supervision.
Preferred
+ Experience working in an association, nonprofit, or professional development context.
+ Familiarity with digital learning platforms or LMS (learning-management systems) and e-learning content formats.
+ Experience coordinating multimedia content (video, podcasts, interactive modules) or working with designers/vendor teams.
+ An analytical mindset with ability to recommend improvements based on data and user behavior.
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