• Sr. Product Marketing Manager, Alexa Enterprise

    Amazon (Seattle, WA)


    Description

    Are you ready to shape the future of enterprise AI and redefine how customers experience the next generation of Alexa? Are you excited about the opportunity to work with iconic brands and innovative companies to serve millions of customers through Alexa+? We're seeking a Senior Product Marketing Manager to collaborate with our world-class enterprise customers, helping them leverage both voice technology and Generative AI capabilities to transform their customer experience, drive revenue and reduce costs.

     

    You will develop and execute strategic marketing initiatives that help our B2B2C customers embrace Alexa+’s ever-expanding capabilities, and partner closely with Product, Design, Marketing, PR and Business Development to create a cohesive customer experience. This role requires a unique blend of marketing expertise, business acumen, and relationship management skills.

     

    Key job responsibilities

     

    Lead product positioning, messaging and narrative development to effectively communicate value across industries, channels and personas

     

    Build and execute high-impact marketing campaigns and content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey

     

    Develop and maintain sales and channel enablement content to accelerate pipeline growth and increase sales productivity

     

    Develop and execute go-to-market (GTM) strategies for new features across a B2B2C audience in collaboration with Product, Design, Marketing, PR, and Business Development stakeholders across the organization

     

    Define lifecycle marketing campaigns to support end-user adoption and engagement across their full customer journey

     

    Conduct research to deepen understanding of our target personas and industries to continuously refine our narratives, marketing strategies and inform product roadmap

    About the team

    Alexa Enterprise’s charter is to build and enable indispensable, frustration-free, Alexa experiences for enterprise customers and partners worldwide. We build a portfolio of products that empower developers and enterprise companies to use voice and touch to support their staff and delight their customers. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: 'You have saved lives' and ‘helped our residents connect with their families.’ We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.

    Basic Qualifications

    - 7+ years of professional non-internship marketing experience

     

    - Experience building, executing and scaling cross-functional marketing programs

     

    - Experience using data and metrics to drive improvements

     

    - Experience with customer segmentation, profiling, and targeting

     

    - Comfortable with ambiguity - able to establish strategic direction and execute effectively in a global, matrixed organization

     

    - Proven track record of developing and executing successful enterprise and consumer marketing programs

     

    - Ability to work cross-functionally and influence without direct authority

    Preferred Qualifications

    - Experience producing executive-level written materials and presenting to executive audiences

     

    - Strong understanding of AI technologies and the ability to articulate value to technical and non-technical audiences

     

    - Demonstrated sound business judgment and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details

     

    - Creative problem-solver with a growth mindset; actively and intuitively seeks ways to improve business outcomes

     

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

     

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

     

    Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.