• Media Planner

    Hy-Vee Food Stores (Red Mesa, AZ)


    Additional Considerations (if any):

    -

     

    At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

    Job Description:

    Job Title: Media Planner

     

    Department: Retail Media

     

    FLSA: Exempt

    General Function:

    The Media Planner is a key member of the RedMedia – Hy-Vee Media Network team. This role is responsible for developing strategic, omni-channel media plans, leveraging onsite, offsite, and in-store tactics to drive business results for our brand partners. The Media Planner will work cross-functionally with Sales, Analytics, Marketing, and Ecommerce to develop audiences, determine products, and ensure proper and timely execution.

    Core Competencies:

    + Partnerships

    + Growth mindset

    + Results oriented

    + Customer focused

    + Professionalism

    Reporting Relations:

    Accountable and Reports to: Director, Media Planning & Ad Operations

     

    Positions that Report to you: None

    Primary Duties and Responsibilities:

    + Develop and implement media strategies aligned with marketing objectives and target audience demographics.

    + Analyze market trends and consumer behavior to optimize media plans.

    + Maintain relationships with media vendors to ensure competitive pricing and added value opportunities.

    + Negotiates media buys, pricing, and media placement scheduling with vendors.

    + Conduct research to identify target audiences and media consumption habits.

    + Utilize demographic data and market research to refine media strategies.

    + Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization.

    + Utilize analytics tools to track key performance indicators (KPIs).

    + Work closely with creative teams to ensure that ad creatives align with media strategies.

    + Provide input on ad formats and placements for maximum impact.

    + Stay up to date on industry trends, emerging technologies, and new media opportunities.

    + Recommend innovative and effective media solutions to enhance campaigns.

    Knowledge, Skills, Abilities, and Worker Characteristics:

    + Previous experience with Sponsored Products, Onsite Display, Offsite Media, and In-Store Media

    + Strong attention to detail

    + Proficient computer skills including Excel

    + Exhibits a great attitude with good relationship building skills

    + Ability to communicate well in written form and verbally

    + Takes initiative, forward-thinking, resourceful and curious, with the ability to work across different departments

    + High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends.

    Education and Experience:

    + Bachelor's degree in Marketing, Advertising, Communications, or a related field.

    + 2-3 years related experience, preferably in an agency or retailer setting

    + Strong analytical and strategic thinking skills.

    + Excellent negotiation and communication skills.

    + Familiarity with media planning tools and software.

    + Ability to work collaboratively in a fast-paced environment.

    + Detail-oriented with strong organizational skills.

    Physical Requirements:

    + Visual requirements include: ability to see detail at near range with or without correction.

    + Must be physically able to perform sedentary work: operating a computer, occasionally lifting or carrying objects of no more than10 pounds, and occasionally standing or walking.

    + Must be able to meet with customers.

    + Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.

    Working Conditions:

    The duties of this position are performed in a both field and office settings where there is weekly pressure to meet deadlines.

    Equipment Used to Perform Job:

    Laptop and/or desktop computer, telephone, copier, Fax, printer, PC with Microsoft Office programs and other software relevant to specificposition.

     

    Financial Responsibility:Budget Management

     

    Contacts:Daily contact with key RedMedia stakeholders, marketing, ecommerce, creative, and billing teams in addition to brand partners and technology vendors.

     

    Confidentiality:Access confidential information, including advertising rates, pricing information, and store sales and marketing events.

     

    Are you ready to smile, apply today.

     

    Employment is contingent upon the successful completion of a pre employment drug screen.