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Job Description

The Agency You’ll Join:

The NYC Mayor’s Office of Equity & Racial Justice (MOERJ) was established in October 2023 as the City of New York’s centralized agency to advance equity. Our mandate is rooted in a simple but powerful belief that every New Yorker deserves the chance to live, work, and thrive with dignity.

To realize that vision, MOERJ brings together several key initiatives and offices, including the NYC Commission on Gender Equity (CGE), NYC Her Future (NHF), the NYC Young Men’s Initiative (YMI), and the NYC Unity Project (UP), as well as cross-agency bodies like the NYC Pay Equity Cabinet (PEC) and the NYC Taskforce on Racial Inclusion & Equity (TRIE). Together, we create a unified framework for addressing the many ways inequity shows up in daily life.

The Problems You’ll Solve:

MOERJ seeks an experienced Graphic Designer. Reporting to the Chief Content Officer (CCO), you will serve a critical role in developing creative content for MOERJ, as well as the units within MOERJ. With a deep understanding of creative industry standards and practice, the Graphic Designer will design both traditional and new media assets that increase understanding of equity, support internal city agency culture change, promote as well as increase the awareness of the city’s equity initiatives, and engage diverse communities. Under the guidance of the CCO, the Graphic Designer will fulfill creative briefs, asset requests, cohesive campaign designs, logo rebrands, general graphics and motion assets. As an integral member of the MOERJ team, the Graphic Designer will also support a variety of related projects including events, press activities, and other engagements as needed.

Brand Synergy + Creative Innovation | Under the direction of the CCO, you will refine and elevate MOERJ’s visual identity across all entities by creating cohesion among existing brand elements and introduce fresh, innovative design solutions. You will bring creativity and imagination to every aspect of content development, ensuring MOERJ’s branding and storytelling remain dynamic, high-quality, and aligned with the agency’s mission to engage and inspire the public.

Creative Design Excellence | This role requires exceptional creative design skills, and not an overreliance on Canva or similar tools. You must have the ability to conceptualize and deliver stylized, modern logos, website interfaces and other contemporary design components with minimal guidance, ensuring all designs reflect current trends, agency standards, industry practices and agency goals.

Document Design + Protocol Development | You will support the agency by designing visually engaging internal and external documents, including one-sheets, briefs, PowerPoint presentations, and other materials. By integrating a creative design flair, you will transform routine documents into visually appealing resources. Additionally, you will develop stylized templates and best practices to help guide the agency.

Responsibilities:

At the direction of the CCO, the Graphic Designer will be responsible for the below.

- Work in partnership to plan, conceptualize, and lead all graphic design and creative content, including:

o New/Digital/Social Media: Carousel graphics, logo creation, newsletter templates, site designs, infographics, simplified motion graphics (e.g. GIFs etc.), toolkits, quote cards, profile avatars, cover images, online ads, illustrations, PowerPoint templates, etc.

o Traditional Media: Onsite signage (e.g. Posters, directional signs etc.), takeaway collateral, flyers, one sheets, invitations, brand guides, OOH, graphic murals, advertising furniture (e.g. Bus shelters, subway ads etc.), promotional items, etc.

- Help produce and manage creative content for activations across owned media channels in static or animated/motion/video formats.

- Serve as a thought-partner, regularly brainstorming, proposing new ideas, concepts, and design solutions.

- Assist on all marketing, creative and design initiatives, and perform other duties incidental to the role.

- Build strong relationships across the city, working closing with other Agency graphic designers and creative teams.

- Elevated graphic and motion design skills:

o Motion: Logo animations, cinemographs, animated chyrons, animated illustrations, etc.

o Illustration: Analog drawing, painting and digital drawing skills. Developing rough drafts, creating storyboards and outlining design frameworks. Creating full illustrations by combining painting, hand-drawn and digital-created assets/images. Experience using computer-aided design (CAD) software, a plus.

About You:

- Five to seven (5-7) years of graphic design experience.

- Compelling portfolio of work over a wide range of creative projects required.

- Bachelor's degree with a major in fine or graphic arts, design, new media, and/or related degree.

- A skilled and competent knowledge of layout, design fundamentals, typography, print, motion.

- Strong illustration skills, a plus.

- Strong ability to collaborate and take direction.

- Ability to work independently on developing designs.

- Experience in visual (Graphic, type, logo creation etc.), illustrative, social/digital content, motion creative (Animations, etc.), or UX/UI site design.

- A full and fluent knowledge of current design tools and software. Software required: Illustrator; Photoshop; InDesign; After Effects; Keynote; Harmony (ideal, not required); C4D (ideal, not required); Blender (ideal, not required).

- A strong grasp of design fundamentals and a creatively varied skill set.

- Strong analytical skills and the ability to be agile, keeping up with shifting day to day priorities.

- A creative thinker with the ability to think outside the box and brainstorm.

- Strong interpersonal skills with the ability to interact effectively across the varying levels and offices of the agency.

- A commitment to discovering and learning new creative platforms or project management systems.

- Passion and commitment to advancing equity and addressing socio-economic, health, gender, and other disparities.

- An understanding around the nuances of diversity and a commitment to inclusion.

- Strong written and verbal communication skills.

RESEARCH PROJECTS COORDINATOR - 05277

Qualifications

1. Graduation from an accredited college with a baccalaureate degree; or

2. Graduation from an accredited community college plus two years of experience with administrative, analytic, coordinative, supervisory or liaison responsibilities; or

3. A four year high school diploma or its educational equivalent plus four years of experience as described in "2" above; or

4. A satisfactory equivalent combination of education and experience.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Salary Min: $103,355.00

Salary Max: $ 85,000.00