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Job Title: Principal,** **Brand Impact** **Communications

Department: NIKE, Inc. Brand Communications

Reports To: Senior Director, Sports, Athletes & Marketing Communications

Who We Are Looking For

At NIKE, the Communications team curates and amplifies the company’s narrative—building powerful relationships, influence, and opportunities through storytelling and experience. The Principal, Brand Impact Communications, ensures communication strategy is connected to the defining brand moments that shape NIKE’s global voice.

The role will collaborate closely with the Brand Marketing team to surface stories that highlights the business and brand’s biggest moments and campaigns.

This role will lead Olympics communications strategy and represent the communications function on the greater Olympics cross-functional team to ensure upstream planning and alignment.

As a thought leader and subject matter expert, this individual manages complex, high-profile projects, mentors junior professionals, and provide strategic counsel to senior leaders across the business.

What** **You’ll** **Work On

Integrate deeply into Brand Marketing’s leadership and planning processes to ensure communications strategy is connected to the business and brand’s biggest moments and campaigns.

Lead Olympics communications strategy and partner with the Olympics & Concepts team to represent the communications function in upstream planning & alignment.

Lead communications for 3-4 of NIKE’s biggest brand anthems per year, working in lockstep with Brand Marketing and Sports Marketing to create communications strategies, messaging, and deliver insights and media opportunities back to the Communications team.

Serve as a strategic advisor to Global Brand Marketing Leadership Team.

Partner with the Employee Communications team to drive internal storytelling that reinforces Nike’s brand voice and connects employees to the company’s biggest moments of inspiration.

Translate complex, novel information into communication strategies for diverse audiences—including cross-functional stakeholders and senior leadership.

Identify and solve communications challenges proactively, using independent judgment and the development of new concepts and approaches.

Mentor and coach more junior professionals, contributing to team growth and communication excellence across the function.

Represent the brand at major global sport & brand moments –interfacing with athlete teams, agencies, and media when needed.

Prepare messaging, briefing documents, media tools, and strategic narratives that reinforce Nike as a brand of sport, innovation, performance, and purpose.

Who** **You’ll** **Work With

You will work across a highly matrixed organization and collaborate with:

+ NIKE, Inc. Brand & Corporate Communications teams

+ Global Brand Marketing

+ Global Strategy

+ Global Sports Marketing

+ Innovation, Design & Product teams

+ Legal and ZHR Business Affairs

+ External athlete representatives and agencies

+ Senior leadership across Global Communications and Brand Marketing

What You Bring

+ Bachelor’s degree in Communications, Journalism, Marketing, or a related field.Will accept any suitable combination of education, experience, and training

+ 8+ years of relevant experience in corporate communications, brand storytelling, sports marketing, or PR—preferably with a global brand or agency.

+ Strong background in leading integrated communications strategies across sport, culture and brand moments.

+ Demonstrated ability to collaborate on cross-functional brand campaigns, including storytelling and earned media support.

+ Ability to synthesize complex and novel information into clear communications for varied audiences.

+ Demonstrated experience solving problems independently and developing innovative, scalable communications solutions.

+ Excellent verbal and written communication skills; confident presenter and executive communicator.

+ Strong media relations and message development expertise.

+ Recognized as a thought leader and subject matter expert in brand or athlete communications.

+ Highly collaborative, with the ability to influence cross-functional teams and executive stakeholders.

+ Experience mentoring or coaching junior team members and fostering talent growth.

+ Deep understanding of sport, cultural trendsand athlete impact

Why This Role Matters

NIKE’s voice in sport is defined by the stories we tell—and who we empower to tell them. In this role, you’ll shape those stories at the highest level, turning elite athlete partnerships, sport moments, and global brand campaigns into powerful narratives that drive NIKE’s brand, culture, and business forward. Your ability to translate insights into influence will help define how the world experiences sport through Nike.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form (https://app.smartsheet.com/b/form/5153e46a93f4460db48eb9e611386685) .

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.